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First Foundation Bank Launches New Mobile App With MXmobile, Simplifying The Way Clients Get Financial Insights

Cutting edge mobile banking app serves up personalized financial alerts and insights in an engaging, feed-style view, driving more engagement for First Foundation Bank users

MX, the financial data platform and leader in modern connectivity, announced that First Foundation Bank has gone live on the MXmobile platform for mobile banking, staying true to First Foundation Bank’s digital strategy of delivering modern, engaging client experiences with an emphasis on financial wellness.

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Powered by MX’s industry-leading data platform, First Foundation Bank will enhance the way it supports personal banking clients by delivering, through the new MXmobile-powered app, a single secure location to manage and interact with all of the bank’s financial relationships. The new mobile platform, available on the Apple app Store and Google Play as FFB Mobile, will efficiently manage a user’s bank accounts and credit cards offering personalized insights that proactively inform, guide and engage users wherever and whenever the insights are needed.

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“Our clients trust us to offer them the best possible user experience and to ensure their money is working for them, and not the other way around,” said Lindsay Lawrence, Chief Operating Officer, First Foundation Bank. “Our entire team is so passionate about digital delivery, and MX is a natural partner for us to help keep our digital offerings cutting edge—including monitoring our clients’ crypto holdings alongside their checking, savings and other traditional banking solutions that MX’s industry-leading data platform is powering for us behind the scenes.”

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“We’re proud to be working closely with First Foundation Bank on their aggressive digital banking strategy,” said Nate Gardner, Chief Customer Officer at MX. “Our missions align well, and we look forward to helping make banking effortless for their clients by creating exceptional digital experiences for the next generation.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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