Inauthentic Narrative & Disinformation Detection Platform Cyabra Announces $5.6Million Series A Funding Round & New “Snowball Effect” Analysis Tools

The Company will expand its global footprint to provide consumer brands, financial institutions, and public organizations with unique insights about inauthentic narratives, and examine the influence of nefarious conversations online.

Cyabra, a SaaS platform that measures authenticity and impact within online conversations, announced the completion of a $5.6 million series A funding round led by OurCrowd. The new funds bring Cyabra’s total funding close to $7.6 million raised. Additional investors in this round include Founders Fund (Peter Thiel’s fund), Harpoon Ventures, Alabaster, Accomplice, Brian Norgard (former CPO of Tinder), Red Sheperd Ventures, Will Graylin (former GM of Samsung Pay), Summus Z, TAU Ventures and Capital Y Management to further fuel the company’s growth efforts to continue to detect inauthentic narratives and examine the influence of conversations online. This round will be utilized to build out a robust research and development team to support the platform’s ongoing expansion, with an emphasis on adding sales and marketing teams to capture a global market.

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Founded in 2018, Cyabra is led by a team of information warfare experts that have leaned on their expertise to provide consumer brands, advertising agencies, financial and public organizations with the needed tools to uncover information about inauthentic narratives and authors, even expanding to the likes of deep fakes, to examine the influence of nefarious conversations and fake news online.

In the last year, Cyabra has reported a 400% growth in revenue, further showing the need for these organizations to measure genuine conversations occurring across the internet. Cyabra’s clients and partners include the U.S. State Department, global advertising agency TBWA and several large financial institutions.

Fake news, misinformation, and blatant disinformation has continued to grow across social media channels, and its effects have impacted every type of organization, from the public to private organizations. According to a recent report from the Washington Post, social media platforms continue to amplify misinformation content because it does well with users. When social narratives begin to spread, organizations need to be prepared to grasp the totality in which the conversation is spreading. Cyabra’s platform detects false information and its authors and further analyzes it to connect the dots. Beyond identifying nefarious authors, Cyabra’s AI lens allows its customers to understand where communities are forming online to push group messaging, and zero in on the authors of influence perpetrating the most proliferation.

The funding round will support the release of several new capabilities which expand and advance the analytical solutions Cyabra offers, playing a critical role in the increase of authentic conversations, consumer influence, trends and ultimately, the success and reputation of companies.

These new capabilities include an entire module of “Snowball Effect” analysis, which relies on the deep analysis of proliferation of content. The module enables users to simply understand how velocity and time can affect the shape of narratives driven by impactful authors.

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Additionally, Cyabra is now capable of gathering and analyzing information from tens of thousands of unique data sources, enabling its core Machine Learning algorithms to reach new heights of accuracy while never missing crucial content for its customers. The company has also drastically enhanced its autonomous client notification system, allowing users to customize preferences around changes of authenticity and proliferation shifts, in real time.

“We founded Cyabra to bring authenticity to the digital realm, offering solutions to help make sense of the abundance of noise in online conversations today and uncover truths within these narratives,” said Dan Brahmy, Cyabra CEO and Co-Founder. “Disinformation is no longer solely a political issue; we’re seeing consumer brands identify a serious need to examine their online reputation and sentiment under a close lens. We’re excited to expand our footprint and leadership team to offer these companies the resources and information they need to make data-driven decisions and combat disinformation.”

“Nothing is more important in these times than information verification,” said OurCrowd CEO Jon Medved. “Cyabra is helping major corporations and organizations make sure that what we all read is verified first. This is both a great social need and a great investment.”

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