Burt Intelligence, the leading source of trusted revenue intelligence for the advertising industry is beyond excited to welcome Internet Brands as a client. Internet Brands is home to some of the original and most well-known brands on the web, including CarsDirect, Fodor’s Travel, Lawyers.com, and WebMD.
“We chose Burt to manage our revenue operations due to the flexibility of the platform and their ability to provide a single source of truth for all of our advertising data management needs,” said Judson Penumaka, Head of Programmatic Strategy & Revenue, Internet Brands.
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Burt will help Internet Brands map and automate data across all adtech partners and provide personalized insights into programmatic display and video revenue operations. Burt’s solution for ad operations provides clients with a centralized platform for analyzing performance across all campaigns, managing and prioritizing tasks, and to discover critical insights.
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“It is a privilege to work with a leading company that has award-winning consumer websites in its portfolio. We’d like to welcome the Internet Brands team to the Burt family,” stated Carl Leskinen, President & Co-Founder, Burt Intelligence.
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