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Jetty Partners with Gables Residential

Jetty Deposit will be offered across the entire Gables multifamily portfolio following a successful pilot

Jetty, the financial services company on a mission to make renting a home more affordable and flexible, announced a new partnership with Gables Residential, a leader in the management and development of multifamily apartment communities. Through the partnership, Gables will roll out Jetty’s security deposit replacement solution, Jetty Deposit, across the entire Gables portfolio.

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The rollout follows a rigorous selection process by Gables, which started with a competitive evaluation before transitioning to a pilot program across Gables-owned assets. Following a successful pilot, Gables will now make Jetty Deposit available across all owned and third-party managed communities. The implementation of Jetty will enable Gables to maximize protection relative to security deposits for all new leases while at the same time dramatically lowering move-in costs for new residents.

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“With so much uncertainty facing renters , using hard-earned savings on a cash deposit simply doesn’t make sense,” said Greg Gasior, Senior Vice President of Operations at Gables. “Jetty Deposit offers renters the opportunity to keep more cash in their pocket while making it possible for us to improve NOI. Through the pilot program, we saw a meaningful uptick in lease conversions while significantly increasing our levels of protection.”

Jetty works with top property managers across the country to increase lease conversion rates, reduce bad debt, and streamline operations—thereby increasing net operating income. In addition to Gables Residential, partners include Greystar, LivCor, Related, MG Properties, Cortland, Griffis Residential, and many more, representing more than two million units nationwide.

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[To share your insights with us, please write to sghosh@martechseries.com ]

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