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Opera Launches Dify, an in-Browser Cashback & Payments Solution

New in-browser functionality and Dify wallet app to target Opera’s 50-million-plus European browser users

Opera Limited, one of the world’s major browser providers with 380 million active users globally, including ~50 million active users in Europe, announced the launch of new, in-browser ecommerce functionality supporting cashback and payments activities under the brand “Dify”. Opera’s plan is to offer in-browser services uniquely targeting a young, fast-growing set of “power shoppers” who could benefit from installing the Dify wallet app.

In addition to the cashback integration, the initial version of the Dify app ships with a current account and a free virtual Mastercard debit card.

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Dify cashback service in the Opera browser

The first version of the Dify app will allow consumers to receive ecommerce cashback for purchases made on partner websites accessed through the Opera browser. Opera users will also get access to a special shopping mode, which protects their data while shopping by disabling third party extensions.

Krystian Kolondra, EVP Browsers & EEA Fintech, said:  “Every day millions of people shop online and make their payments using Opera browsers.” Kolondra continued: “Opera has a track record of growing audiences and then improving their experiences to make them more engaging. We think this is one of the highest-potential areas: With Dify, we are making the browser and a superior wallet work better, together, to improve users’ shopping experience and also make it financially rewarding”.

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Dify cashback and the smart shopping mode in the Opera browser let users benefit from a cashback service from partner websites, including top European ecommerce merchants.

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Dify wallet app

Users will at first be able to use the Dify app to open a current account and get a free virtual Mastercard debit card to shop. They will also be able to use it to collect cashback for purchases made using the shopping mode within the Opera browser. Those using the Dify card to make the purchases will receive additional cashback. In the future, Opera’s plans include enabling more wallet services like savings management, credit and investment opportunities as well as instant cashback.

E-commerce in Europe last year reached €717 billion, with research from J.P. Morgan showing that many countries in Europe will continue to have double-digit growth in 2021.

Today´s launch follows Opera’s corporate acquisitions and investments in the financial services industry. In January 2020, Opera announced its acquisition of the Estonian banking-as-a-service startup, Pocosys, and in July 2020, announced its next step, an investment in and agreement to acquire Fjord Bank. In September 2020 Opera joined the Emerging Payments Association EU.

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