PayNearby Partners With TRRAIN & RAI to Celebrate Retail Employees’ Day

Initiaties ‘Aap Hain Toh Hum Hain’ campaign to recognise efforts of retailers 

PayNearby, India’s largest hyperlocal fintech network with over 10+ lakh retail touchpoints, has partnered with Trust for Retailers & Retail Associates of India and Retailers Association of India (RAI), to celebrate the ‘Retail Employees’ Day’ (RED) observed on the 12th of December. The company has launched the ‘Aap Hain Toh Hum Hain’ campaign, in support of #KhulKeBoloThankYou campaign by TRRAIN & RAI, to recognise, acknowledge and applaud the efforts for every neighborhood retailer in the country.

Retail Employees Day aims at creating awareness and empathy for the substantial role and value retailers add in the daily lives of their customers by offering convenience. And, in sync with the spirit of this day, the ‘Aap Hain Toh Hum Hain’ campaign encourages people to recognise the efforts of the local retailers across the country.

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‘Aap Hain Toh Hum Hain’ is a montage of how retailers have stepped up during this pandemic and have serviced customers. They are the front-line warriors who have faced the challenges and kept their shops open so that customers could have access to the essential goods along with government relief funds and essential cash to help them tide over these turbulent times.

Whether it is essential banking facilities from their shops, or door-step delivery of DBT funds, or providing prepaid recharges that kept people connected to their loved ones, retailers have stood in solidarity for their customers. This video salutes the retailers’ selfless service in making their customers’ lives better, even in these tough times.

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Mr. Anand Kumar Bajaj, Founder, MD & CEO, PayNearby said, “Retailers are the invisible force, who are building the nation ground-up. They define and shape our local communities. They are the glue that is holding the economic fabric of this country together. For India to become financially inclusive at the last mile, it is important that the local retailers, who form the majority of the retail industry, are given the necessary recognition for their contribution in this economy. PayNearby acknowledges the local retailers and is keen on improving and enriching their lives. We wish to make our retailers feel valued by building a sincere and trustworthy relationship. Our campaign expresses our heartfelt gratitude for their steadfast and relentless support. Kyunki, Aap Hain Toh Hum Hain. Happy Retail Employees Day.”

Mr. B.S. Nagesh, Founder, TRRAIN said, “If the year 2020 has taught us one thing, it is gratitude, especially towards frontline retail employees and retailers who provided us essentials in a time of need, all while risking their own health! This, 12th December, Retail Employees’ Day, we’re delighted to celebrate these heroes with our #KhulKeBoloThankYou campaign and are excited that PayNearby has joined us,  as they understand the very emotion of the retailers across the country. There could not have been a better way to thank our retailers than this unique campaign ‘Aap Hain Toh Hum Hain’ which echoes our very sentiment perfectly.”

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