Quicken, Maker Of America’s Best-Selling Personal Finance Software, Is Bringing Financial Wellness To Major U.S. Universities

Universities across the U.S. offering Simplifi by Quicken app to alumni

Quicken, maker of America’s best-selling personal finance software, is partnering with universities to offer Simplifi, its award-winning finance app, to alumni.

Named “best budgeting app” by The New York Times’ Wirecutter, Simplifi is the easy, modern way to stay on top of your money. Simplifi provides an elegantly simple interface to help people see all their finances in one place, better manage their spending, maximize savings, keep their bills and subscriptions in check, and get the insights needed to reach their financial goals with confidence. The app is flexible and customizable, offers positive reinforcement, and delivers an ad-free experience.

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Leading-edge alumni associations who are proactively seeking to deliver tangible value to their alumni have become early adopters of the program. These forward-looking partners, which collectively claim nearly 2 million alumni across the country, include the alumni associations from the University of Texas at Austin, James Madison University, University of Michigan, University of Mississippi, University of Oregon and SUNY Buffalo State College.

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“The earlier you start paying attention to your finances, the better off you’ll be in the long term,” said Quicken chief executive officer Eric Dunn. “Between the pandemic and the recession, this rising generation is facing significant challenges in establishing their financial lives with confidence. Our partnership with these leading alumni programs will give their graduates a head start on staying on top of their finances and reaching their financial goals.”

The UT Austin Texas Exes Alumni Program was the first to partner with Quicken on this program. “There are a lot of challenges that come with becoming financially independent — balancing your income and spending, paying down student debt, and figuring out how to achieve your financial and life goals,” said Chuck Harris, executive director for the Texas Exes. “Simplifi is perfect for managing your money, while being very simple and intuitive to use. We’re thrilled to be offering it to our alumni, particularly our recent grads who are looking for contemporary ways to manage their money.”

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