Rapyd Launches Payment Capabilities in South Korea – Extends Its Asia Pacific Footprint
- Rapyd capabilities in South Korea provide a comprehensive suite of locally-relevant payment options, including international and local cards, bank transfers, mobile wallets, virtual bank transfers, speciality vouchers, and carrier billing.
- South Korea is the sixth global market where Rapyd provides ‘all-in-one’ payment capabilities.
- Opens opportunities for international merchants to access the fifth largest eCommerce market.
Rapyd, a global Fintech as a Service company, has launched its ‘all-in-one’ payment capabilities in South Korea. By partnering with leading Korean payment service providers, KCP, PayLetter and others, Rapyd now provides access to a robust and comprehensive suite of South Korean payment options across international and local cards (Hyundai Card, Shinhan Card, Samsung Card), mobile wallets (Kakao Pay, Samsung Pay, Toss, and PAYCO), bank transfers, vouchers, and carrier billing.
According to eMarketer, South Korea is one of the world’s top five eCommerce markets by retail eCommerce Sales volume, accounting for $113 billion sales in 2019. And COVID-19 has further contributed to the rise of digital payments in the country. According to GlobalData, South Korea’s share of cash in transaction volumes is expected to decline to 37.2% by 2023, while non-cash payments will account for two-thirds of payment volumes. The pandemic has also given rise to social distancing, causing a decline in in-store purchases. These are being offset by rising e-commerce spending.
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South Koreans are also quickly moving towards new and emerging payment technologies. According to the Rapyd Asia Pacific eCommerce and Payments Guide 2020, 36% of South Koreans chose mobile wallet payments (also known in South Korea as Simple payments) as their most preferred payment method. Kakao Pay was used by 41% of respondents, followed by Samsung Pay (32%), PAYCO (21%), and Toss (21%). Local cards such as Shinhan, KB, Hyundai, and Samsung Cards are the second most preferred payment methods in the country, chosen by 30% respondents.
Rapyd now offers the majority of the most popular Korean payments methods identified in the research. The rollout of South Korea payments capabilities will enable international companies to immediately provide localised payment experiences catered to the expectations of modern Korean consumers and tap into one of the largest and most advanced eCommerce populations.
“South Korea is setting many trends in Asia Pacific, and digital payments are not an exception. This market is seeing fast adoption of mobile wallets, such as Kakao Pay, and is incredibly rich in payment services. While competition is heating up and the market is becoming more segmented, the overall pie of Korean mobile payments keeps growing. With the launch of Rapyd’s payment capabilities in South Korea, we are able to bridge the global eCommerce players to a vibrant and exciting Korean market opportunity, and create a truly native South Korean Payment experience,” said Joel Yarbrough, Vice President for Asia Pacific, Rapyd.
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Jaewook Noh, Managing Director, KCP, commented “South Korea is one of the world’s most mature payment markets in the world, and we welcome an opportunity to collaborate with Rapyd and bring Korea closer to the global eCommerce ecosystem. Our partnership is an example of ‘local going global’: it is an attestation of our commitment to building customer-centered experiences, while also supporting the growth of the global Internet economy.”
Additionally, businesses based in South Korea will also be able to access Rapyd’s Global Payments Network and expand internationally into 100+ markets around the world by accepting payments from consumers in any of the 900 locally preferred payment methods supported by Rapyd.
One of the first South Korean companies to access Rapyd Global Payment Network capabilities is SENTBE, a Fintech money transfer service, looking to provide easier, faster, and more convenient global remittances.
“We are pleased to be collaborating with Rapyd, a vital partner in helping SENTBE expand globally as a total FX solution company. As we have recently acquired a Payment Gateway Licence in Korea, we are also looking forward to being a solid infrastructure partner for Rapyd in the near future,” said Alex Choi, CEO, SENTBE.
South Korea is the sixth global market where Rapyd extends its ‘all-in-one’ payment capabilities. The expansion of the Rapyd Global Payments Network offering all-in-one payment capabilities first took place in Singapore in November 2019, followed by Brazil in March 2020, the United Kingdom in June 2020 and Mexico and India in July 2020.