River Financial (river.com) raises $12 Million Series A to continue explosive growth of its Bitcoin Financial Services for traditional investors

San Francisco-based Bitcoin financial services provider River Financial closed a $12 million Series A equity financing round to continue growing its financial service offerings for traditional investors. The investment round was led by Goldcrest Capital with participation from Craft Ventures, Polychain Capital, M13, Castle Island, Slow Ventures, and The Kraft Group.

River Financial previously announced a $5.7 million seed round in June 2020. In the nine months since the company’s seed round announcement, River’s client base has grown by almost 600%, and order volumes have increased by 3,500%. River’s recent iOS app has accelerated the company’s growth, already accounting for over 30% of all River’s order volume within five weeks of launch. River Financial continues to experience exponential growth in new customers and order volume month-over-month as global interest in Bitcoin continues to grow rapidly. Social unrest, inflation fears, and recent elections are driving droves of traditional investors to Bitcoin and River.

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River is investing heavily in team growth and product development. According to Co-Founder and CEO Alex Leishman, “Bitcoin is on a trajectory to becoming a global reserve asset, and we are building the financial services that our clients will need for that future.” River’s focus on premium client services and traditional financial tooling, including tax lot tracking and account statements, is attracting increasing numbers of high-end clients who find incumbent solutions intimidating and confusing.

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The majority of volume on River is driven by clients over the age of 50, but Co-Founder and COO Andrew Benson believes there is still a large underserved segment of the population, “River’s mission is to bring Bitcoin to investors around the world. Even as global interest in Bitcoin grows rapidly, most Americans over the age of 45 who want Bitcoin still don’t own any. River is helping to fix that by creating familiar, high-end financial solutions for investors who are new to Bitcoin.”

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