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RPA Fintech Shastic Retains William Mills Agency as Agency of Record

Robotic Process Automation-as-a-Service for Banks Partners with William Mills Agency

William Mills Agency, the largest independent public relations and marketing firm specializing in the financial industry, has been selected by Shastic for public relations services. The company selected William Mills Agency to assist in a complete rebrand, as well as growing public relation efforts. Headquartered in Berkeley, California, Shastic provides Banking RPA-as-a-Service to a growing list of financial institution clients.

“Their approach to intelligent RPA is radically ahead of anything else on the market. The Shastic platform is going to be the next big thing in both RPA and fintech, and we are honored to be their public relations partner.”

Founded in 2009, the company started as an SMS messaging platform before expanding to an RPA-as-a-Service. Shastic’s platform allows financial institutions to fulfill processes faster and eliminate manual workflows with minimal IT involvement and zero training required. Shastic is the only cloud-native RPA platform designed specifically for financial institutions that uses artificial intelligence to monitor workflow and determine next best steps.

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Joseariel Gomez, CEO and founder of Shastic, said, “Our platform and our approach to RPA are very different from anything else out there. We want an agency that can help us strike the right tone and communicate our unique message. We are thrilled to work with the team at William Mills Agency as we continue to grow. Their track record in fintech public relations speaks for itself and made our decision very easy.”

“Robotic Process Automation (RPA) is the future of financial technology and is the cutting-edge difference that is found in Shastic’s platform. We know they have something really special,” said William Mills, CEO of the William Mills Agency. “Their approach to intelligent RPA is radically ahead of anything else on the market. The Shastic platform is going to be the next big thing in both RPA and fintech, and we are honored to be their public relations partner.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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