Sift Launches New API And Connectors To Create Single Source Of Truth For Fintech Fraud Fighters

With Sift’s new tailored API enhancements and connectors for Know Your Customer services and Zendesk, fintech companies can protect against fraud while driving rapid growth

Sift, the leader in Digital Trust & Safety, announced the launch of several new capabilities for fintech companies to capitalize on their growth opportunities while mitigating fraud. The launch of these new features comes as the fintech market is experiencing meteoric growth, with investment in the sector reaching $98 billion in the first half of 2021 alone. Yet, as fintech companies continue to scale, attract, and retain users, fraudsters have firmly set their sights on the industry. In fact, according to Sift’s Q3 Digital Trust & Safety Index, fintech companies saw an 850% increase in account takeover (ATO) attacks between Q2 2020 and Q2 2021.

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In order to ensure these rapidly expanding companies can grow while mitigating risk and protecting their users, Sift is introducing the following fintech-specific updates:

• Fintech API: Improvements to Sift’s API now make integrating into Sift easier and more powerful for fintech customers in a breadth of use cases, from cryptocurrency to PSPs and eWallets to remittances. With Sift’s advanced machine learning and streamlined API structure, fintech companies can quickly integrate into Sift and start protecting against all types of fraud and abuse, and reduce friction for customers.
• Know Your Customer (KYC) connectors: Fintech businesses are typically faced with the challenge of verifying customer identities without applying undue friction in the sign-up flow, thus alienating potential users. New Sift Connect integrations with leading KYC and ID verification services, including Onfido and Jumio, reduce integration costs and allow fintech companies to introduce appropriate friction for users without always relying on costly verification methods.
• Zendesk connector: For businesses using both Sift and Zendesk to manage their trust & safety operations, the new Zendesk Connect app simplifies integration, reduces time spent in case review, and saves operational budget. The new connector allows for a seamless and no-code integration with one of the world’s most popular customer service platforms.

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“Fintech businesses like neobanks, PSPs, and cryptocurrency exchanges are racing to acquire customers at a torrid pace in order to capitalize on their market opportunities,” said Geoff Huang, VP of Product at Sift. “In the midst of this sustained growth, however, fraudsters have clearly set their sights on these digital financial services companies in order to drain accounts and make purchases using stolen payment information. With our new capabilities, fintech companies can onboard with Sift quickly and ensure they have a ‘single pane of glass’ to deploy their Digital Trust & Safety strategies—protecting against fraud while reducing friction for customers.”

“Deterring increasingly sophisticated bad actors has become exceptionally difficult for fintech businesses,” said Ed Ackerman, Direct of Alliances and Partnerships at Onfido, a global identity verification and authentication company, and new Sift partner. “Through our partnership with Sift, businesses can fight back against fraud without compromising on user experience, fraud protection, or compliance.”

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