SKUx Launches Offer (X)ccelerator Delivering Anywhere, Anytime, Secure Offers at Scale

Introducing SKUx Offer (X)ccelerator. Your Offer. Only Better. Powered by SKUx

SKUx, an innovative fintech company redefining the way promotional offers are delivered, redeemed, settled and reported, launched SKUx Offer (X)ccelerator ™, a new way for brands and retailers to transform anonymized, traditional advertising tactics into a secure, serialized, one-to-one, trackable, high-value, mobile offer. The Offer (X)ccelerator allows advertisers to run their campaigns on SKU’s patent-pending, data-rich platform, which safely and securely powers cost-effective, high-conversion offers and captures rich consumer data in near real time.

Campaigns using SKUx’s groundbreaking platform result in higher conversion rates at a lower cost while eliminating fraud. Initial campaign testing has shown that half of consumers viewing an Offer (X)ccelerator™ promotion claimed the offer, while over two-thirds demonstrated intent to purchase, far above industry benchmarks.  Campaigns can run across a very wide range of promotional vehicles, from direct mail, to free standing inserts (FSI), to live events and more.

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Broad distribution of offers can be challenging for direct-to-consumer brands, casual dining, quick-serve restaurants and other businesses as a plethora of low-value offers flood the market. This creates issues as offers fail to differentiate in the traditional media landscape. In addition, with traditional media distribution, the ability to acquire consumer intent and purchase data is typically unavailable.

SKUx Offer (X)ccelerator™ triggers a serialized, unique promotion code via mobile engagement from a single, static image. It can be distributed virtually anywhere, anytime, as a serialized secure incentive to an individual device, allowing the brand to acquire intent and purchase data, while rewarding the shopper with a purchase incentive. Advertisers can deliver higher-value offers with far greater control over campaign costs. This improves return on advertising spend, leveraging efficient media distribution vehicles to acquire customers that show purchase intent and interest in the brand. This rich data, captured in near real time, allows brands to adjust offers to maximize effectiveness and is fully compliant with changes in privacy laws.

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“With Offer (X)ccelerator™, SKUx once again redefines the future of product offers, rewards and loyalty for brands and retailers,” said Jay Loeffler, President of SKUx. “Until now, brands had to choose between the high risk of high-value offers, or run undifferentiated offers at low values with low payout to reduce the risk of an offer going viral. With Offer (X)ccelerator™, SKUx solves that trade off, allowing brands the ability to use cost effective, broad reach offer distribution methods and gain the benefits of a single use, high-conversion secure offer, all while gaining rich consumer data in near real time.”

The SKUx Offer (X)ccelerator provides five unique benefits:

• (X) Offer – high value offers allow for increased conversion
• (X) Security – single use, serialized offers eliminate fraud
• (X) Insights – rich consumer data based on intent and conversion
• (X) Conversion – increased conversion through traditional, low-cost media channels by super charging reach
• (X) ROAS – accelerates return on ad spend by using secure, high-value offers without the cost of variable charges to increase conversion, new customers, and valuable insights.

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