Strivve Announces “TopWallet Tools” Accelerating Financial Institutions Ability to Win Top of Wallet

Strivve, Inc, Seattle-based financial technology company, announced the availability of TopWallet Tools, its set of service enhancements optimized for easy brand engagement with cardholders across all card lifecycle events. For CardUpdatr customers, TopWallet Tools provides card issuers new marketing strategies designed to increase cardholder engagement and enhance user experiences.

CardUpdatr enables cardholders to update payment methods where they shop and pay online, all at one time, in one place. The experience pushes the financial institution’s credit or debit card to Top of Wallet at selected accounts including Uber, Amazon, Netflix, Spotify, and Walmart.

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“Our market-leading solutions are truly becoming the way issuers compete for payment volumes while simultaneously empowering cardholders to push their payment cards to the Top of Wallet at online retail sites and digital payment wallets,” said Chris Hopen, Strivve CEO and co-founder. We enable financial institutions to drive brand loyalty and value by eliminating payment friction for card use online today. Similar to Card Freeze capabilities, card updating is an essential utility for cardholders, and the ability to instantly place a card as the default payment method is quickly becoming expected for every credit and debit card issued.”

TopWallet Tools are designed to work hand-in-hand with the CardUpdatr App, supporting marketing and call center teams within financial institutions. CardUpdatr is particularly advantageous for small banks and credit unions that may not have the marketing resources to obtain Top of Wallet. No IT development or integration is required –– plus, TopWallet Tools help make CardUpdatr accessible for teams of any size. The combination will quickly drive financial improvements to the portfolio bottom line, while easily turning a process for cardholders into a brand rewarding experience with minimal effort.

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Leveraging its unique platform, Strivve is also proud to announce and welcome four new live production customers: Affinity Federal Credit Union, Fortera Credit Union, ISU Credit Union, and Deere Employees Credit Union.

TopWallet Tools expands on the company trademarks, which includes the market-leading Registered Trademark for “Top of Wallet,” furthering the company’s purpose and commitment to excellence.

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