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TD Bank Strengthens Investment Advice Offerings with Launch of Robo-Advisor

TD Bank announced it has launched the Bank’s first robo-advisor, TD Automated Investing, and hybrid advisor, TD Automated Investing Plus, helping TD to further meet the growing demands for individualized financial advice and investment solutions across all client segments.

Both offerings provide clients access to TD Strategic Portfolios – seven globally diversified portfolios of exchange traded funds (ETFs) and mutual funds designed by TD Wealth’s investment professionals to help meet differing risk profiles and financial goals – as well as automated monitoring and rebalancing.

“With the introduction of TD Automated Investing and TD Automated Investing Plus, TD will now be able to engage earlier in the Customer’s wealth journey on their terms, combining the best of digital with an unexpectedly human approach,” says Peter Mottek, EVP, Head of U.S. Wealth. “The foundation of all of our Wealth offerings at TD goes beyond a transparent and thorough conversation.  It begins by understanding what matters most to every customer, today and in the future.”

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TD Automated Investing and TD Automated Investing Plus

TD Automated Investing is an affordable digital advisory offering that aligns the client’s risk profiles with one of U.S. Wealth’s professionally managed portfolios leveraging an end-to-end digital account opening process. Clients also get peace of mind, through automated monitoring and rebalancing, that their portfolio is always aligned to their risk profile. A customer can open an account with as little as $5,000 with an annual advisory fee of 0.30% with a $75 minimum.

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TD Automated Investing Plus offers the same features as TD Automated Investing, with additional access to a centralized advisory team to assist with building a personalized financial plan and ongoing advice. It requires a minimum of $25,000 with an annual advisory fee of 0.60% with a $250 minimum.

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Expanding Financial Advisor Presence from Maine to Florida

In addition to its new automated investment portfolio offerings, TD now has more than 100 licensed and trained financial advisors (FAs) in Stores across the footprint, with plans to add 350 additional advisors in the coming years.

TD is steadfast in its commitment to providing financial advice, goals-based planning, and customized solutions to its customers, regardless of asset size or where they are in their financial journey. With the continued expansion of in-house FAs, a growing number of relationship managers (RMs) serving the high-net worth client segment, and the introduction of automated, managed solutions (TD Automated Investing and TD Automated Investing Plus), TD Bank and TD Wealth are better positioned to provide Customers across the footprint the customized financial solutions they need to help meet their goals through various life stages.

“We are unequivocally committed to elevating financial and investment advice across the entire Bank,” says Ernie Diaz, Head of U.S. Consumer Distribution, Wealth and TD Auto Finance for TD Bank. “These new products and offerings, grounded in upfront planning, prioritization and uniformity, will help TD meet the needs of our clients and colleagues.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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