New Vistaprint Study Shows QR Code Touch-free Payments Among the Top
Pandemic Pivots Made by Small Businesses and Likely to Stay Long Term
Vistaprint, the marketing and design partner to small businesses, announced a collaboration with PayPal to bring innovative and safe touch-free payment solutions to small businesses across the country. Touch-free payments allow small business owners to process payments for goods and services without having to handle cash or credit cards, and avoiding physical contact with customers during the transaction. Through this collaboration, Vistaprint is enabling customers to leverage PayPal’s touch-free payment solution through a collection of customizable Vistaprint marketing products bearing their unique QR code.
“From the onset of the pandemic it became clear that small businesses would face challenges unlike any in recent history. However, if we’ve learned anything from our small business partners it’s that their resilience is grounded in their ability to remain flexible in how they run their businesses to meet evolving consumer needs,” said Emily Whittaker, President of Vistaprint, North America. “This collaboration with PayPal is one way we are building solutions that help small businesses make the necessary pivots to not only keep their customers safe but also create new, streamlined avenues for success well beyond COVID-19.”
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To more fully understand the pivots small businesses are making to remain open while helping to reduce the spread of COVID-19, Vistaprint conducted a survey of 500 small business owners in the retail and food service sectors. The addition of touch-free QR code payment options is among the top small business pivots reported. More than half of respondents (52%) say they added this feature in 2020 as a direct response to the pandemic and plan to keep it in place long term. Furthermore, 42% of the small business owners polled believed of all the pandemic pivots they have made, touch-free payment is among the most important to their customers.
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The small business solution offered by Vistaprint and PayPal meets an increasing demand from small business owners for access to touch-free payment options and directly aligns with previous findings from a PayPal-commissioned PYMNTS report suggesting that consumers are also looking for more touch-free options.
“Small businesses have been impacted in an unprecedented way during the Covid-19 pandemic and they have sought new, innovative and perhaps most importantly touch-free ways to keep their physical doors open,” said Nitin Prahbu, Vice President of Consumer In-Store at PayPal. “PayPal has always been a small business champion and with our PayPal QR Code technology, this is another way we are helping these businesses transact in a safer manner.”
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