ZK International’s Subsidiary, xSigma, Appoints Jon Orlando as CEO of MaximNFT, Getting Ready to Launch Its NFT Marketplace Together with Maxim.com

By AIT News Desk On Sep 9, 2021

ZK International Group Co., Ltd., is pleased to announce that, xSigma Collectibles, a subsidiary of the Company, has engaged and appointed Jon Orlando as the new CEO of MaximNFT. MaximNFT is a Non-Fungible Token (NFT) Marketplace and Platform that is being launched in an exclusive partnership with Maxim magazine. The platform’s website is now available at maximnft.com.

Jon Orlando has worked in the entertainment industry for over 25 years, spending time in positions with a lot of publicity and positions behind the scenes. He grew up on the set with his father, Tony Orlando, and spent his youth around the likes of Jackie Gleason, John Wayne, Jerry Lewis, Frank Sinatra, Dean Martin and Elvis Presley.

In 2001, Jon founded Exposure Marketing Group, a PR firm based in Los Angeles. Jon has spearheaded publicity campaigns and events for high profile athletes and brands including Corona, Fila, Extreme Vodka, Grey Goose, Budweiser, Red Bull, The Playboy Mansion, Marcus Allen, Marshall Faulk, Warren Moon, Maurice Greene, Cole Hamels, Kris & Anna Benson, Stuff Magazine, Maxim Magazine, Fitness Rx, and The Hollyrod Foundation. Jon has produced special events at The Superbowl, Kentucky Derby, Sundance, SXSW, NCAA Final Four and The Grammys.

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Following the sale of his PR firm, Jon teamed up with two former clients at MEDL Mobile, a mobile app development company, where Jon was responsible for securing strategic partnerships with several celebrities, athletes, and brands including Cristiano Ronaldo, UFC, Taco Bell, Jake Ellenberger, CAA, WME, Mophie, TAO Group, Xs Nightclub, SBE, Rampage Jackson, Pauly D, Cheech and Chong, Paula Abdul, Kaskade, Terrell Owens, Larry the Cable Guy, and Larry King.

More recently, Jon has been the host of two weekly podcasts: Action Junkeez and Wise Kracks.

Jon, the new CEO of MaximNFT, stated: “I’m happy to join the innovative team at MaximNFT and xSigma, and to lead the strategic partnerships, content creation and collaborations with top-tier brands and celebrities. This opportunity fits incredibly well with my previous experience. MaximNFT combines Maxim’s long history and its multimillion reader base with xSigma’s strong expertise and resources. I’m proud to be the CEO of the project that brought these two companies together and I believe we are well-positioned to lead the rapidly growing industry with our innovations. MaximNFT is getting ready to impress the community soon.”

MaximNFT Marketplace will go live this fall with a series of NFTs for celebrities, athletes, and brands, which will be announced soon. Previously, xSigma entered into an agreement with Maxim.com to rebrand xSigma’s Marketplace to MaximNFT. Maxim.com is a men’s lifestyle magazine with over 25-years of history and a multi-million reader base from 75 countries. Under the terms of the agreement, xSigma’s NFT platform will operate under Maxim brand and will be promoted by Maxim.com.