Generative AI: Jasper’s New Suite Enables Brands to Customize Content & Match the AI Needs of Businesses

Generative AI has taken the internet by storm in the last few months, with several businesses integrating it into their operations. But, when we look at it more closely, Generative AI is more generic in nature than focusing on the very specific needs of a brand or organization.

Enter Jasper, the San-Francisco based start-up which is working towards making Generative AI less generic in nature and has helped more than 100,000 customers to break through writer’s block, repackage what they’ve written, create original images, and adapt their content to different formats and languages.

At the recently hosted Gen AI conference, the company announced Jasper for Business, a suite of product enhancements built to meet the emerging AI needs of businesses.

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Jasper for Business

Thanks to Jasper’s AI Engine, organizations can customize Jasper to match the way they work, their brand voice, and the need for collaboration.

Through this customization, businesses can reap the benefits of AI technologies without having to compromise on any aspect of their operations.

Let’s take a look at the products under Jasper for Business.

Jasper Brand Voice 

The first product in the suite is Jasper Brand Voice. Today, most options for AI-assisted content are impressive, but generic in their outputs. Brand Voice enables a business user to give Jasper’s AI Engine specific information about their company, products, positioning, and values to tailor outcomes so they’re more authentic and individualized to that brand.

The vision behind introducing Brand Voice is to calibrate generative AI content creation to match the particular style, USP, and needs of a brand. These companies can offer updated corporate and product details to the AI model support to attain better accuracy in content creation.

Typically, organizations have a style guide within their marketing standards to maintain message consistency and brand tonality and style. It is safe to assume that Jasper’s Brand Voice can now efficiently replace the style guide.

Jasper Everywhere

Jasper Everywhere is an initiative and collection of products that extend Jasper’s ability to be called upon wherever business users create.

This includes the introduction of an improved browser extension, which can be accessed across email, social channels, CMS systems, notes apps, and more. Its enhancements bring Jasper in line with the flow of work.

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Jasper Everywhere – How it Works

• When activated, users will see a simple, purple cursor in whatever application they’re using.
• This cursor represents Jasper and indicates that its advanced generation capabilities are ready to use directly in the application — no more overlays or copying and pasting.
• The 2.0 browser extension now works in both Chrome and Microsoft Edge.

As a second release from the Jasper Everywhere initiative, Jasper announced the launch of its API for platforms that want to integrate the power of Jasper directly into their products.

Jasper for Teams

Jasper of teams is meant to support the collaborative workflow which includes document collaboration, analytics, and status updates. As of now, ‘the tool is an ongoing effort that will encompass a number of features including document collaboration, status updates, and analytics.’ The document sharing features are more on the lines of Google docs, explained Jeremy Crane, VP of product.

Dave Rogenmoser, CEO of Jasper believes that the brand is just at the early stages of seeing how AI can transform the way businesses create and communicate. Jasper aims ‘to help business users by creating a platform that is reliable and tailored to them, and by being a source of education and support as they make the shifts in strategy that this new era of AI will undoubtedly bring.’

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With its ability to support brands and their sales and marketing teams with impressive content, in forms like text, audio, images, and videos, Generative AI is the perfect tool set we need to constantly transform customer engagement in various industries.

[To share your insights with us, please write to sghosh@martechseries.com].