Grass Valley and Backlight Partner to Streamline Digital Content Creation and Distribution

Global media and entertainment technology company, Backlight, announced that it has joined the Grass Valley Alliance, a certification program that provides vital benefits to customers, including access to a wide range of systems and solutions that are interoperable with Grass Valley platforms and workflow components.

AiThority Interview Insights: AiThority Interview with Joshua Wilson, Commercial Director, JAPAC at Crimtan

“By integrating with Grass Valley’s Agile Media Processing Ecosystem, we can help media companies execute their digital strategies more efficiently and effectively than ever before.”

Backlight’s cloud-based Wildmoka platform enables media production, repurposing, multi-versioning, and distribution to all types of digital channels. Through its integration with Grass Valley’s Agile Media Processing Platform (AMPP), editorial teams in every media organization can effortlessly route live sources from AMPP directly to their Wildmoka platform. This removes the need to provision encoders to contribute streams to the Wildmoka cloud environment, enabling teams to create near-live clips, highlight reels, and live streams from any source, to any destination, at speed and at scale.

Read More about AiThority Interview: AiThority Interview with Rick Farnell, Chief Executive Officer of Tracer

“Joining the GV Alliance is a major step in our efforts to offer solutions to reduce friction between broadcast and digital operations,” said Thomas Menguy, CTO for Backlight Streaming. “By integrating with Grass Valley’s Agile Media Processing Ecosystem, we can help media companies execute their digital strategies more efficiently and effectively than ever before.”

Backlight and Grass Valley have a shared vision of empowering content creators, broadcasters and media organizations to leverage cloud-based technology to deliver more content and streamline digital workflows. This helps to reduce operational costs and increase operational efficiency.

“Getting content quickly to air is a top priority when working on a live event. It doesn’t leave time for creative teams to also try to learn new systems. That’s why we are so pleased to offer a joint solution with Backlight’s Wildmoka solution. Wildmoka is a well-known platform that will seamlessly integrate into the larger AMPP production environment,” said Trevor Francis, Director of Indirect Product Strategy at Grass Valley.

 Latest AiThority Interview Insights : AiThority Interview with Oji Udezue, Chief Product Officer at Typeform

 [To share your insights with us, please write to sghosh@martechseries.com]