GreenSlate, a leading provider of payroll and production accounting solutions for the entertainment industry, announced a strategic growth investment from Francisco Partners (“FP”), a leading global investment firm that specializes in partnering with technology businesses. GreenSlate’s Founder and CEO, John Finn, will remain a significant equity holder. As part of the transaction, VSS Capital Partners (“VSS”), a private investment firm and an existing investor in the business, will make a new equity investment into the Company.
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Established in 2004, GreenSlate has transformed the payroll and accounting process for content producers with its technology-driven solutions. With its comprehensive all-in-one platform, production accountants can more efficiently track production expenses and pay their crew. Today, GreenSlate manages some of the largest episodic budgets in production and supports some of the biggest names in the entertainment industry, including Netflix, Paramount, Imagine Entertainment, Tyler Perry Studios, and many others. With its proven track record, scalable and modern solution, GreenSlate is elevating the standard of productivity and service for production finance professionals.
John Finn, GreenSlate Founder and CEO, said, “We are very excited to announce this new investment from Francisco Partners, which will allow us to accelerate our innovation and continue to focus on providing best-in-class service and state-of-the-art technology to our customers. Our approach to supporting production teams and production accountants specifically has been unique from the get-go. We’ve designed our platform from the ground up with digital workflows at the core and a mission to use technology to make every aspect of payroll and production accounting easier, more accurate, and more secure for every customer and the crews they employ. This new investment and partnership with FP will enable us to further advance that mission.”
“We are thrilled to partner with John and GreenSlate on the next phase of the Company’s growth journey. John and his team have done an exceptional job building a market-leading platform in the entertainment industry and their roadmap for future innovation is especially exciting,” said Ashley Evans, Partner at Francisco Partners.
“The GreenSlate platform is highly differentiated in its category and is uniquely positioned to help content producers streamline their financial workflows and better leverage their data. We are very excited to partner with GreenSlate to continue to extend its technology leadership in the industry,” added Kevin Wei, Principal at Francisco Partners.
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Trent Hickman, Managing Director at VSS, said, “When we initially invested in GreenSlate in 2018, we were very excited by GreenSlate’s vision and capacity to drive real change in its market sector. Since then, GreenSlate has delivered tremendous growth, led by its digital-first platform and commitment to the highest levels of customer service. With FP’s partnership, we are delighted to continue to support the Company through its next stage of growth.”
The transaction closed in February 2023. Financial terms are not being disclosed.
American Discovery Capital served as financial advisor and Ropes & Gray LLP served as legal advisor to GreenSlate. Paul, Weiss, Rifkind, Wharton & Garrison LLP served as legal adviser to Francisco Partners.
GreenSlate is a provider of technology-enabled payroll and accounting solutions for the entertainment industry. Leveraging nearly two decades of experience in the entertainment industry, GreenSlate advances the business of content production by seamlessly integrating people, processes, and technology to meet the essential business needs of content producers.
Simplifying what shouldn’t be complicated, GreenSlate builds the industry’s most intuitive production accounting software, paperless payroll processing, and digital workflow solutions, with more innovative applications and products on the way. From budget to delivery, GreenSlate’s technology, tax management, and benefits services enable production teams to focus more on what they do best – creating inspiring content.
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