HCL Unica Winter Release Elevates Marketer Efficiency for Improved Customer Engagement

HCLSoftware announced the general availability of the HCL Unica Winter Release. The v12.1.5 update to HCL Unica, a cloud native fully integrated enterprise marketing automation platform that provides precision marketing at scale, elevates marketer efficiency for improved customer engagement via an assortment of new features and UI improvements.

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Key highlights of HCL Unica v12.1.5 include:

Journey Authoring Made Simpler

The “Loop” feature in journey orchestration creates flows that involve multiple reminders for customers to perform certain key actions – like bill payment, renewal or providing new permission in response to a new regulations

Create Journey Paths with WhatsApp

Create journey paths based on conversational WhatsApp messaging with customers, helping to truly personalize the journey in real-time and engage with the customers better.

Collaboration for Content Creation

Marketers can now import ZIP files created by external agencies that contain both HTML and image content with just with the click of a button via Unica Deliver.

Landing Pages Authored in Deliver Created with Static URLs

Landing pages can now be viewed and referenced outside of Unica Deliver communications from anywhere.

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Refreshed Marketing Central User Interface

A new user interface, where the Unica menu and navigation has been refreshed for marketer efficiency, has been organized into distinct marketing functions around Plan & Manage, Build & Execute and Analyze & Optimize.

Leverage External Scoring Models

Marketers will now be able to leverage external scoring models available for customer profiles with the external call out process box that makes the process of data exchange between the two systems seamless and easy to configure.

“HCL Unica continues to march forward with capability enhancements that make the marketer’s job easier and more impactful,” said Raj Iyer, Executive Vice President and General Manager, Customer Experience, HCLSoftware. HCL Unica gives marketers more and more tools to deliver better customer engagement than anyone else. Our latest release allows for greater personalization of campaigns, collaboration while building them and a revamped interface that increases user efficiency.”

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