HCLSoftware Releases New Unica Discover, Delivering Deep Behavioral Insight Analytics

HCLSoftware announced the availability of Unica Discover, a real-time enterprise-class digital experience analytics platform that delivers behavioral insight analytics for an optimized web and mobile web experience, as well as provide unique session-capture capabilities.

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Unica Discover empowers enterprises to capture, replay and visualize the individual online user experience, which enables marketers to identify and address friction in their customer’s web or mobile web experience, both pro-actively and in real-time. Discover also delivers a complete and actionable view of the customer journey across channels through its easy integration of an organization’s digital ecosystem. Key capabilities include:

• Struggle Resolution – Identify pain points, leverage in-session messaging, and activate marketing recovery campaigns in real time.
• Rich Behaviour Insights – Capture and analyze behavioural data to improve user experience, deliver engagement analytics, and reduce time to ROI.
• Business Impact Analytics – Leverage user shopping data and site analytics to detect customer behaviour changes, reveal revenue enhancement opportunities, and understand true business impact.

“Unica Discover offers the next level evolution of the Unica platform with an analytics solution that integrates with HCLSoftware’s CX products and other third-party martech, CX and commerce solutions within customer environments,” said Rajesh Iyer, Vice-President and General Manager of Unica at HCLSoftware. “Discover has the unique ability to capture and process every session, in both online or intranet sites, to drive immediate ROI impact in traditional CX applications. It also provides powerful audit and non-repudiation capabilities in regulated and risk-managed industries. We are excited to offer Unica Discover to all our customers.”

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Unica Discover integrates with HCLSoftware’s Unica Marketing Platform, HCL Digital Experience, and HCL Commerce. It also offers open integration with third-party martech, customer experience (CX), and commerce solutions for deep behavioural insight across the entire experience. Unica Discover can be used across industries in B2B, B2C, internal B2E intranet sites to improve customer experiences, assure compliance, and aid in reducing fraud. Additional functional templates within Discover’s application development environment offers shortened testing cycles, defect identification, and lower development costs.

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