Here And Cognizant Collaborate To Provide Location Insights And Analytics For Global Businesses

• HERE Technologies and Cognizant to work together on delivering digital customer experiences with the help of location data.

• This partnership provides real-time location insights and analytics to businesses across vertical industries including retail, technology, communications, manufacturing, logistics and automotive.

HERE Technologies, the leading location data and technology platform, announced that it has teamed up with Cognizant, one of the world’s leading professional services companies, to provide real-time location insights and analytics to Cognizant’s customers across the retail, ride-hailing, logistics, manufacturing and automotive sectors. By leveraging location insights and analytics, businesses will be able to reach and serve their customers more accurately.

AiThority Interview : AiThority Interview with João Graça, Co-founder and CTO at Unbabel

Through this partnership, Cognizant will use the HERE location platform’s robust data visualization and exchange capabilities – including access to real-time traffic data, vehicle, weather, and detailed road attribute data – to build spatial intelligent solutions for its customers.

The partnership benefits organizations across various sectors by supporting their operations with new location-based insights on customers, pricing and surrounding competition. Cognizant will also be using HERE Traffic and Places of Interest (POI) data to provide retail and banking businesses with accurate location-based insights on store outlets and bank branches.

Read More Interview: AiThority Interview with Anthony Katsur, Chief Executive Officer at IAB Tech Lab

Talking about the relationship, Saket Gulati, Head of Netherlands at Cognizant said: “In an era where we connect billions of data-producing devices, products, assets and build internet of everything, location intelligence is crucial for everyday problem-solving capabilities and decision making of businesses. We need to have business intelligence that provides an edge in a highly competitive market. With HERE, we’ve found a partner to help our customers scale, innovate and to speed up their go-to-market. Combining HERE’s high precision location technology and advanced capabilities with Cognizant’s long-standing commitment to cutting-edge technology, agility, and resilience, we are confident to build a connected world together.”

Sachin Thukral, Head of Partner & Alliances, Asia Pacific at HERE Technologies added, “Location technology is at the heart of how consumers access services in our connected world today. We are excited for Cognizant to harness the rich and advanced location intelligence from HERE to build meaningful insights for their customers so they can make better informed business decisions that will benefit users. As strategic partners, we look forward to working closely with Cognizant to shape new experiences for their customers and the industry at large.”

 Latest Interview Insights : AiThority Interview with Ritu Bhargava, Chief Product Officer at SAP CX

 [To share your insights with us, please write to sghosh@martechseries.com]