There are several ways big businesses are taking control of company email signatures. According to recent data, email signatures are one of the most effective digital marketing channels. Indeed, many companies are using a corporate email signature to increase their conversion rate and generate more leads. As an enterprise marketing manager, you need to know how to leverage email signatures to get more out of your ad campaign. With the right personalization strategies and design elements, you can increase your return-on-investment (ROI) for your email footer. Read on to learn about how big businesses are taking control of company email signatures.
Visual Hierarchy
First, many big businesses are using a clear visual hierarchy to organize information in their email signature. Importantly, visual hierarchy involves arranging design elements in order of importance. Often, marketing managers use bold typefaces and size differentiation to place emphasis on different pieces of information.
For example, they usually place the sender’s name on top to attract the most attention. In addition, marketing professionals might bold the name or give it an accent color from the logo. Of course, they can also increase the font size by two points to provide larger emphasis. Respectively, marketers should prioritize their name, position title, and contact information. They can also include their website and address as well.
Social Profile Icons
Next, enterprises are also using social media profile icons to get the most out of their email marketing strategy. Ideally, you should include icons that link to your social profiles in your company-wide email signatures. Typically, icons are more effective than links because they will stand out from the rest of the text there. Simultaneously, they can be a great space saver if you are packing contact information, banners, and logo images in your signature. Of course, these icons prompt new clients and businesses to engage with your social profiles and follow you. Over time, this can increase sales and leads. Plus, you can drive traffic to your online content if you post links to that content on your social channels.
Email Signature Tools
In addition, many big businesses use email signature tools to manage their message endings. Importantly, an email signature manager tool allows you to manage your sign-offs in one central platform. For example, WiseStamp can auto-sync your corporate signatures using API integration across your company. Notably, this platform offers advanced segmentation to create multiple signatures in each department or group. With this feature, you can edit and control signatures across your company or department, without having to change individual sign-offs. This works to keep your branding consistent across your organization. Plus, email signature managers can improve your email conversions by nearly 15%.
Call-To-Action
Moreover, companies are also taking control of their email signatures by adding clear call-to-actions. Typically, an effective call-to-action includes the words to issue the call, the action you want the reader to take, and an attractive visual design. Often, companies use a banner at the bottom of their email signatures to organize their information. For example, a retail company might use holiday graphics to promote a sale. In this case, they might add a “Buy Now” button, directing the customer to their product page or online store. Depending on the call-to-action, you could also use “Learn More,” “Show Me,” or “Here’s How.” Whichever phrase you use, you should use a button with an accent color, as opposed to a link. Usually, this is more eye-catching to direct your audience. Of course, this is an excellent strategy you should use to market your company.
AI E-Signature Security Tools
Furthermore, enterprises are also implementing AI e-signature technology for business processes. Notably, some companies add their e-signatures in the footer of their emails to add a personal touch. If these signatures are not properly encrypted and protected, hackers can use them for signature fraud. Fortunately, e-signature security tools use artificial intelligence and machine learning to protect its integrity from others who may be trying to copy it. Importantly, these AI and ML algorithms can stop bots who are trying to impersonate humans and replicate their signatures. Plus, some tools leverage blockchain technology to add an extra layer of protection.
There are several ways big businesses are taking control of company email signatures. First, visual hierarchy is essential to organize information in your email signature. Next, companies are including social profile icons to increase their social following and engagement. In addition, email signature tools are a great resource to manage email branding across your company. Moreover, big businesses also include clear call-to-actions to increase their sales.
Furthermore, AI e-signature security tools can protect custom signatures from replication. Consider these points to learn about how big businesses are taking control of company email signatures.
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