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HP Launches the First-Ever Global, Immersive, and Gamified Channel Program Designed and Managed by ChannelAssist

ChannelAssist has expanded its capabilities to support its growing clientele. The company successfully deployed HP Curiocity with enhanced interactivity, automation, and scalability. It is a significant milestone in channel history, bringing together disparate programs across the globe under one umbrella. With the rising trends of channels going international, we’re ready to meet the industry’s future, growing needs.

Of the company’s recent success, Richard Stevens, President of ChannelAssist, said, “Channel sales reps’ engagement is critical to the success of the sales channel. As salespeople evolve along with the sales cycles, it’s becoming more and more important to evolve the engagement solutions with them and at the same time provide a level of personalization that allows the many global sales cultures to offer a variety of experiences.”

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HP Curiocity is a digital community where reps make connections, participate in sustainability initiatives, view their sales success through leaderboards, and see important updates through notifications on an activity feed.

Within HP Curiocity, we’ve built a unique game economy that rewards reps for engagement and sales activity, and we have empowered our clients’ ability to motivate and engage their reps.

Interactivity

Users immerse themselves in a gamified experience where they build cities that reflect their personalities. HP Curiocity is inspired by renowned games’ open-world concept and rewards system. In addition, training, education, and promotions are integrated into one platform. Partners are equipped with tools to help them engage their clients.

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Automation

We’ve developed new automation that integrate directly with partner sales systems, simplifying data collection and claim approvals to convert insights and drive sales actions in real time. These enhancements create a more effective global sales force.

Scalability

ChannelAssist manages and serves thousands of sales reps globally, supporting large enterprises. Our footprint today includes programs in NA, EMEA, and APJ, and we are continually growing and will be in 40+ countries by the end of 2023 globally.

“ChannelAssist is a pioneer in the B2B sales incentive program market, offering one of the first 3D configurable Unity-based games. We are constantly improving and expanding our platform to enhance the sales incentive experience for reps. In addition to partnering with global reward fulfillment providers, we are also focusing on rolling out a mobile app for the program on iOS and Android to increase convenience for our users. Despite our growth, we remain committed to upholding the privacy and data management of our clients and prioritize these values in all our operations,” said Niravkumar Patel, the Vice President of PMO & Product Development at ChannelAssist.

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[To share your insights with us, please write to sghosh@martechseries.com]

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