iPR Software Introduces the First Artificial Intelligence Application for Online Newsrooms and Digital Publishing

By AIT News Desk On Oct 26, 2019

Metatron AI to Launch at PRSA 2019 International Conference and will Revolutionize PR and Marketing Publishing & Sharing

iPR Software, the leader in Online Newsrooms, Digital Publishing, Digital Asset Management (DAM) solutions, and customized integrated solutions, announced its largest technology rollout to date at Public Relations Society of America’s International Conference in San Diego, California. With the launch of “Metatron,” iPR Software’s new application empowers Artificial Intelligence (AI) cloud capabilities as well as integrating the power of machine learning into DAM and customized software platforms to increase productivity and corporate asset sharing across multiple customer ecosystems. This latest software release further advances the company’s vision for clients to publish their news and information to Traditional and Social media channels and better engage their B2B & B2C audiences while increasing traffic to their branded media and corporate assets.

Leading organization’s today are utilizing cloud applications to access the latest technology with encryption algorithms they can securely manage, publish, and share rich branded media content. Metatron introduces core, cloud-based software features that enable customers to securely publish and share key digital media and corporate assets, target practical enterprise use cases, increase workflow efficiencies, and automate mundane tasks to reduce data and storage errors.

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“iPR Software’s AI capabilities places the power of machine learning into the hands of PR & Marcom professionals virtually anywhere at anytime,” said JD Bowles, President and CEO of iPR Software. “Metatron creates a dynamic central hub for organizing, storing, and sharing rich assets, while easily connecting to other enterprise software solutions, managing infrastructure and ecosystem challenges for companies of all sizes.”

Metatron’s AI capabilities delivers next-generation technology to help enterprise-level organizations transform their PR and Marketing global strategies. iPR Software’s proprietary platform is powered by customized algorithms that utilize the world’s foremost big-data giants in Google and Amazon (AWS). Metatron’s cloud-based platform offers newsrooms, digital publishing, and DAM platforms access to the world’s largest collections of curated visual assets so suggested metadata descriptions can optimize internal storage, sharing and distributions to online, traditional, and social media networks. These enhanced publishing and sharing tools are integrated into iPR Software’s industry-leading statistics and measurement portal, that enable clients to increase audience engagement and greater ROI.

“Metatron’s Artificial Intelligence capabilities are part of iPR Software’s mission to invest in revolutionary technologies,” said Bowles. “We are excited to implement game-changer technology to further innovate our industry-leading products and proprietary software and unlock the advantage in information management for our global customer base.”