Keskusautohalli Engages Potential Buyers With a Virtual Tour of New Volvo Model Using Videobot’s Technology

The Finnish car dealership enhances the customer journey of car buyers by offering a virtual, personalized tour of the new Volvo EX30 model on its website. The company applies Videobot’s comprehensive video solution to allow customers to discover different features of the car before it hits the market.

Finnish car dealership Keskusautohalli uses Videobot’s versatile video marketing technology to provide interactive, personalized customer journeys to people interested in the new Volvo EX30 electric car. The video bot on the dealership’s website allows visitors to explore different aspects of the car, from exterior and interior design to safety features and dashboard setup, choosing what information to access in more detail. This gives potential buyers a more in-depth view of the car before visiting the showroom or booking a test drive.

Video currently comprises approximately 80% of all online traffic. Videobot’s unique and comprehensive technology provides companies and organizations with easy-to-use customer engagement tools in short video format, creating a personalized online experience for website visitors. The video bots have been used for sales and marketing as well as for attracting charity donations and informing potential voters prior to elections. Keskusautohalli’s application of the technology combines human expertise with technical detail.

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“We want to help our customers make an informed purchase decision. Giving a virtual video tour of the car on our website, with the possibility to navigate between features, allows us to provide an engaging and immersive customer journey in one environment while sharing information relevant to each individual customer,” said Pasi Teinikivi, Sales Manager from Keskusautohalli. “We have received excellent feedback from people who have come to the showroom feeling more confident after exploring the video bot content. The click-through rate of the video bot is over 15%, and the engagement rate is at an amazing 79%.”

Despite a recent sales rebound, the current economic climate may see the automotive industry in for a more subdued year in 2024. Additionally, as the car buying process continues to evolve, digital journeys are playing an increasingly significant role as more customers seek the convenience of online resources and virtual showrooms to investigate and compare vehicles prior to visiting a physical dealership. Applying novel technologies such as video bots may allow car dealers to maintain customer engagement, trust, and transparency to encourage sales in a changing and challenging market.

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The video tour is an optimal way of pre-marketing car models that are about to be released but are not yet physically available. Users can watch test drive videos, discover features, and submit a contact request to talk to a sales agent – whom they may already have seen in the videobot, as the cars are presented by actual experts rather than hired advertisement actors.

“We are very excited to work with Keskusautohalli, who are using Videobot’s technology to showcase upcoming car models in a modern way. To attract the interest of today’s audiences, text and still-image content are insufficient and outdated, and long videos too clumsy for people seeking specific information. Interactivity and personalization, combined with easy integration into any platform, are the key ingredients that keep customers engaged,” said Anssi Kiviranta, co-founder of Videobot.

Keskusautohalli is also using a videobot to present its Car Care service, and plans are in place to expand its use of the technology.

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