KORE Software Announces Brand Evolution Reflecting Company’s Acquisitions and Product Expansion

After three acquisitions and extensive product development in 2022, KORE has evolved its brand identity to better suit its global position in the marketplace. KORE acquired London-based Sports Alliance last July, adding the provider of fan data management and digital marketing solutions to its offerings. In February of 2022, KORE purchased SSB’s professional sports business, and acquired Hookit, the leading AI-powered social and digital analytics platform.

As of January 2023, KORE has fully integrated all staff into daily operations, doubling in size and unifying the top experts in sponsorship, fan engagement, social media measurement, marketing, partnership management, and data analytics under one roof. This expansion has cemented KORE as the most extensive provider of partner, fan, and social media solutions in the industry.

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With the evolution of service and product offerings, KORE has removed “Software” from its name to represent its commitment to innovation, reverence to its amplified team, and to put the purpose of powering better partnerships for rights holders, agencies, and brands at the forefront of its mission.

“2022 symbolized a year of incredible growth for KORE,” notes KORE’s VP of Marketing, Eva Rieder. “It was important for us to evolve our company identity and be inclusive of this expansion. We’ve felt that the word “software” has been limiting to what we do for a long time. We have best-in-class software, but what we can offer as a success and insights team, combined with our extensive dataset, expands our ability to be a key driver in this industry.”

With more than 1,000 clients globally, including many of the largest teams, leagues, properties, brands and agencies, KORE is the only single-source solution to offer a full suite of management, measurement, and optimization solutions for buyers and sellers of sponsorship, marketers, and organizations looking to better engage with their audiences.

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