Bright.md Launches Overhauled Product Suite to Accelerate Care and Deliver Better Patient Experience

Expanded solution automates pre-visit workflows to drive efficiencies in care delivery

Bright.md, the leading digital health company  transforming the patient-provider experience, announced a comprehensive update to its award-winning asynchronous virtual care platform. The company’s renamed platform “Bright.md,” formerly SmartExam, includes expanded functionality, clinical content, and offerings to integrate its signature pre-visit interviews and asynchronous treatment with navigation to guide patients to optimal care based on their symptoms and preferences.

“Healthcare organizations are currently dealing with immense provider burnout and administrative burden, which are undoubtedly impacting the quality of care,” said Steve Giannini, CEO of Bright.md. “We’re seeing more organizations embrace digital strategies to attract and retain patients, but far too many tools only shift where care is delivered without getting to the roots of the problem. Bright.md’s technology is changing how care is delivered by automating clinical workflows to drive operational efficiencies—meeting the needs of providers, patients, and executives.”

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Bright.md continues to provide seamless, high-quality patient and provider experiences via the new platform, which includes three offerings: Navigate, Interview, and Treat.

• Navigate – Healthcare systems can now engage their patients and coordinate care delivery through the platform’s new offering, Navigate. This product captures the symptoms and chief complaints from patients to instantly route them to the optimal care pathways within their health system. Additionally, Navigate gives administrators the ability to control and configure a patient’s path based on the day of the week, time of day, and chief complaint.
• Interview – To enhance patients’ experience with providers, Bright.md’s Interview offering has been updated with new evidence-based clinical interviews to support diagnosis and appropriate treatment of more conditions. The information gathered is leveraged to automate documentation and produce interoperable chart-ready SOAP (subjective, objective, assessment and plan) notes for both virtual and in-person settings.
• Treat – With the capability to treat more than 500 low-acuity conditions, Bright.md’s platform saves providers time by instantly diagnosing, prescribing, and creating referrals for patients, so they can deliver care in as little as two minutes from anywhere.

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Given the accelerated pace of telehealth adoption propelled by the pandemic, the challenge ahead for healthcare executives will be integrating virtual options into a hybrid care delivery model to improve both patient and provider experiences. More than half of consumers and 67% of clinical executives report that navigation tools to help coordinate virtual and in-person care are top-of-mind, according to PwC’s Health Research Institute.

As Bright.md builds on a year of growth with this next phase of product and leadership expansion, Steve Giannini is joining the company as CEO. Steve brings more than 20 years of experience in business growth, operations, and development across industries, including software, technology, and healthcare.

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