DiaSorin Selects Vodori’s Pepper Flow to Support Rapid Growth and Increased Product Launches
Vodori, a creator of cloud-based software that revolutionizes how life science companies get regulated content to market, announced that DiaSorin, a global leader in the market for in vitro diagnostic testing, selected Pepper Flow to streamline and scale its U.S. commercialization efforts.
DiaSorin is a global leader in laboratory diagnostics focusing on specialty testing for both immunodiagnostics and molecular diagnostics. In the last 18 months alone, DiaSorin has launched over 10 products—including three COVID-19 tests—that are now a part of their portfolio of 100+ products currently on market.
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The company’s rapid growth requires more standardization and scalability of marketing and regulatory operations to get critical diagnostic tests to market quicker and drive better patient outcomes. Vodori’s Pepper Flow and Pepper Flow Digital Review—cloud-based software that simplifies the review and approval of regulated content—were selected as strategic replacements for DiaSorin’s manual, paper-based process.
Pepper Flow helps life science companies move through promotional material reviews with speed, accuracy, and compliance. Pepper Flow Digital Review delivers the industry’s only interactive web page review solution so users can route, review, and annotate web pages and web apps in their native, interactive format. Both products will be instrumental to DiaSorin as they shift to creating more digital content to support a no-touch sales process.
Pepper Flow and Pepper Flow Digital Review will enable DiaSorin to:
- reduce time and effort to collaborate on material creation, approval, and distribution;
- efficiently execute product launch plans;
- enforce brand and regulatory compliance; and
- measure performance to further improve the process.
“Our ability to tell our story in this period of rapid growth relies on a fast review and approval process. It’s critical that we are able to launch products with approved marketing material and messaging,” said Joel Cowen, Vice President of Marketing at DiaSorin. “Pepper Flow affords us the ability to get up and running quickly with minimal user training, reduces our review time, and ultimately, enables us to get our message out quickly to improve launch effectiveness.”
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