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Michael Norton Joins P&R Dental Strategies as General Manager of DentalMarketIQ

Norton will lead the P&R Dental Strategies DentalMarketIQ business unit, drive revenue growth, develop new products and oversee the strategic data partnership with the Dental Trade Alliance

DentalMarketIQ, a division of P&R Dental Strategies, LLC (P&R) and the premier provider of customer targeting and marketing effectiveness insights to dental manufacturers, distributors and labs, announced the appointment of industry veteran Michael Norton as General Manager.

Norton joins DentalMarketIQ as the dental industry enters an exciting and uncharted “new normal” after a turbulent 2020 that brought fundamental changes to the dental market.

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Norton has over 20 years of experience in the dental device industry with proven success running large sales departments, setting strategy and driving revenue growth, including at Burkhart Dental where he was Director of Equipment & Technology Sales. Throughout his career, Norton has been an active member of the Dental Trade Alliance (DTA), the leading trade association of dental distributors, dental laboratories and manufacturers, where he was a member of the DTA Data Committee and the Chair of the DTA Membership Committee. Norton also brings an entrepreneurial drive and vision to DentalMarketIQ, having founded his own highly innovative dental start-up and his own management consulting firm, which provided strategic and operational guidance to dental device manufacturers and distributors.

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As General Manager, Norton will ensure that DentalMarketIQ’s industry-leading data assets, next-generation analytics and deep domain expertise are harnessed to provide actionable, data-driven insights to dental suppliers, enabling them to adapt to, and thrive in, the ‘new normal’ dental market. Norton will also oversee DentalMarketIQ’s strategic data partnership with the DTA, under which DentalMarketIQ aggregates sales data from, and provides market reports to, DTA members.

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“Michael brings a wealth of industry knowledge and market experience to DentalMarketIQ,” says Paul T. Sheils, CEO of P&R Dental Strategies. “He is a well-known, highly-respected industry thought leader whose connections within the close-knit dental device industry will drive growth for our business and help us tap into the changing needs and new business challenges facing dental suppliers in the post-COVID-19 dental market. Better still, Michael has a very keen appreciation for the power that the right data at the right time can have in providing actionable insights for dental device manufacturers, suppliers and distributors.”

“I’m thrilled to be joining the DentalMarketIQ team,” says Norton, “DentalMarketIQ is well-known throughout the dental supply industry as an innovator and has been providing suppliers with cutting edge insights, data and analytics for years. Having worked for a major distributor, I understand the critical need for comprehensive data and analytics to guide a successful business strategy – especially during such an unpredictable and challenging time for the market.”

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