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MUCINEX Spreads Facts Not Fear Through New Public Health Information Campaign

 In the midst of the Covid-19 pandemic and what has been described by the World Health Organization (WHO) as a resulting “infodemic,” Mucinex, a leading cold and flu brand, has launched a new public health information campaign in the US to help people understand the facts and behaviors that will prevent the spread of the virus.

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The campaign, ‘Spread Facts, Not Fear,’ consists of a series of bold, iconic images and simple prevention messages to encourage science-based safe habits and point people to the experts.  Every execution drives to Covid-19 Facts.com, a helpful source, launched by Mucinex’s global parent company, RB, of up-to-date information compiled from the WHO, Johns Hopkins and other top medical experts.

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“Misinformation about Covid-19 is spreading almost as quickly as the virus itself,” said Cynthia Chen, General Manager/President, Consumer Health at RB. “As the leading cold and cough medicine, Mucinex understands the power of facts and science, especially in stressful times, and aims to be a helper by empowering consumers to care for themselves through awareness and access to the most credentialed advice.”

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Award winning illustrator Noma Bar was commissioned by Mucinex to create the graphic images for the campaign, which are running across social, print and out-of-home media at least through the end of April 2020.  Bar illustrated six various fact and science-based messages with a friendly, approachable tone including “Nods and waves are cool again.  Avoid handshakes,” and “Fingers off your face. It’s an easy way to get sick.”

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