ON24 Joins Veeva’s Technology Partner Program to Advance Digital Event Experiences in Life Sciences

By AIT News Desk On Apr 26, 2021

Integration of leading digital event solutions provides full visibility into healthcare professional engagement to drive deeper, personalized interactions

ON24 announced the company will integrate ON24 Webcast Elite with Veeva CRM Events Management from Veeva Systems. When integrated with Veeva CRM Events Management, ON24’s platform will provide marketing and sales teams with an end-to-end solution for planning, executing, and measuring the impact of digital events and engagement activities with healthcare professionals (HCPs).

ON24 will integrate ON24 Webcast Elite with Veeva CRM Events Management from Veeva, providing marketing and sales teams with an end-to-end solution for planning, executing, and measuring the impact of digital events and engagement activities with HCPs.

More life sciences companies, including pharmaceutical, biotech, and medical device companies, are accelerating their digital transformation initiatives with ON24 and leveraging digital events to reach and connect with HCPs on a much larger scale. With ON24 Webcast Elite, organizations are creating immersive live, simulive, and on-demand digital experiences that drive HCP engagement and provide actionable insights for personalized content and sales follow-up.

Veeva CRM Events Management powers digital events with greater compliance needs and supports multichannel marketing strategies with a full view of all customer interactions in Veeva CRM. Through the Veeva Technology Partner Program, ON24’s integration with Veeva will help customers to create and execute compliant, compelling digital experiences that strengthen HCP engagement.

ON24 will integrate event registration and attendance data from ON24 Webcast Elite, as well as engagement activities such as demo requests, meetings booked, poll responses, and questions asked, into Veeva CRM Events Management. With key event and HCP engagement data flowing from ON24 to Veeva CRM, marketing and sales teams will gain a complete view to ensure compliance, from planning and execution to post-event interactions.

“Veeva is the industry leader in helping life sciences manage and run compliant global events,” said Byron Bardy, vice president of corporate development and strategic alliances at ON24. “Together with Veeva we will give customers a single view into audience and engagement information to better inform and trigger actions across marketing and sales.”

Integration of ON24 Webcast Elite with Veeva CRM Events Management is planned for early adopter availability in May 2021 through ON24 Connect, a portfolio of flexible APIs and third-party integrations with leading marketing and sales applications.