sbe Continues Growth into Wellness Space by Partnering with Global Leading Tech Wellness Company Therabody

Theragun and TheraOne Products Will Be Available for Guest Use at sbe Hotels Globally and Available For Purchase On Property and At sbe.com

sbe, the leading international hospitality group that develops, manages and operates award-winning brands, announced its partnership with the global leader in tech wellness and percussive massage therapy, Therabody, formerly known as Theragun. The company’s portfolio of gold-standard devices uses state-of-the-art technology to effectively reduce muscle tension, accelerate recovery, and increase range of motion. Launching in fall 2020, this collaboration will be the first introduction of Therabody’s Theragun Percussive Massage Therapy devices and its proprietary USDA Certified Organic CBD product line, TheraOne, into sbe spas, gyms, suites, and on-site retail locations. Additionally, sbe will offer Therabody products for purchase online on the new sbe.com. sbe staff will also be trained by Therabody University, the brand’s education division, to use these products and support customers as they continue to lead their own health and wellness journeys.

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sbe Chief Brand Officer, Michele Caniato, said, “As sbe expands our suite of world-leading wellness offerings, we look for companies like Therabody to collaborate and blaze new trails as partners. We have seen Therabody take the fitness and wellness world by storm and establish itself as the leading percussive massage therapy device. With the rollout of our Therabody program, we look forward to helping our customers with the same technology used by professional athletes so they can achieve their own wellness goals during and after their stay at sbe properties. We are very proud to bring this innovative product to our customers in rooms, spas and gyms, and, more importantly, to offer the product on our eCommerce website. This collaboration represents sbe’s continued commitment to working with best-in-class companies for the benefit of the sbe tribe.”

“We are thrilled to be partnering with sbe to bring its properties and guests Therabody’s industry-leading whole-body wellness offerings,” said Dr. Jason Wersland, Therabody Founder and Chief Wellness Officer. “sbe has always been a thought-leader and innovator in the hospitality industry, providing guests with premium experiences and supporting their health and wellness journeys throughout their stay and beyond. By partnering with sbe, we are able to broaden and elevate their overall guest amenities in the wellness and recovery space, providing natural holistic solutions for their in-room, spa, fitness center, and corporate wellness offerings — complementing our mission of continuing to help everyone feel better naturally.”

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Theragun’s line of premium percussive massage therapy devices are designed for everyday use and everyone’s needs — bringing full-body wellness to everyday people. All TheraOne products can be used on their own or in conjunction with a Theragun device to help accelerate overall performance and improve recovery.

Since its founding, sbe has worked with international Fortune 500 companies across the automotive, telecommunication, food and beverage, financial, and consumer retail sectors, to deliver the best services and products to the global sbe tribe. Long-standing partnerships with Lincoln, Chase Sapphire, Danone, Lavazza, and Tidal, as well as a recently announced private-label collaboration with Goldsheep, have produced a suite of exclusive benefits, products, and experiences for the modern sbe traveler.

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