The Kinetix Group and White Swan Announce International Partnership to Accelerate Identification of Underrecognized Diseases Through Social Listening

The Kinetix Group (TKG) and White Swan announced an international collaborative partnership to accelerate the early identification of common and underrecognized diseases and help ease the burden of illness caused by treatment delays.

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The collaboration seeks to improve quality of life by shortening the time it takes to appropriately identify conditions and leveraging the voices of patients at risk of hitting the ‘four walls’ of health care through social listening and Artificial Intelligence.

“Partnering with White Swan allows our collective organizations the opportunity to change the conversation around how people define their health care journeys. It also allows us to influence and guide how adjacent health care stakeholders identify, engage and activate around these unique insights,” said Mindy Olivarez, vice president of innovation at TKG.

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“We’re excited to partner with TKG to amplify patient-centric insights, identify needs and create improved patient pathways through our technology and analytics and TKG’s evidence-based solutions. It aligns perfectly with our charitable mission,” added Miranda Mapleton, chief executive officer of White Swan.

While not all-inclusive, initial focus areas will include:

• Health mapping related to patient preferences and patient diagnosis journeys
• Training and education around rare disease pockets across the U.S. and globally
• Multi-stakeholder collaborations for unmet needs identified by social listening insights

Both organizations are committed to exploring ways data can remove biases and improve health care delivery.

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