Lumikai and AWS Unveil Latest Gaming Consumer Insights The Number of E-sports Players in India Grew 4X From 150,000 in 2021 to 600,000 in 2022

• 64% of paying gamers make in-app purchases

• 50% of Indian Gamers surveyed are between the ages of 18-30

• Women on average spend more time per week playing games (11.2 hours/week) as compared to men (10.2 hours/week)

• 50% of paying gamers are willing to pay for casual games, followed by 48% for mid-core and 39% for hyper-casual and RMG

• 80% of Indian gamers are keen on Indian-themed games

Lumikai, India’s pioneering gaming and interactive media VC fund, released new consumer research from its ‘State of India Gaming Report 2022’, in collaboration with Amazon Web Services (AWS).

The new research is the most comprehensive primary study on Indian gamers ever conducted by surveying over 2,240 smartphone users across multiple demographics and geographics.

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India’s gamer demographics demonstrate a diversity of play styles and geographies

98% play games on smartphones, with 23% playing on PCs/laptops and 14% on gaming consoles.

56% of gamers surveyed came from non-metros, while midc0re and hardcore categories provide the highest percentage of metros users at 53% and 59% respectively. 60% of gamers surveyed were men, with 40% being women. Relaxation is the top motivator for gamers with over 50%, followed by making money (13%), killing time (12%), and socializing (11%).

Indian gamers spent on average 8.5-11 hours per week on gaming, women more than men

Indian gamers spent an average of 8.5- 11 hours per week on gaming, with women on average spending more time per week playing games (11.2 hours/week) as compared to men (10.2 hours/week). Average time spent per week is highest in mid-core (3.4 hours/week; an example of a mid-core Game – is BGMI, Clash of Clans) followed by hardcore and real money games (RMG) .

The survey revealed that 48% of non-gamers chose casual games (examples of casual games – Ludo King, Candy Crush) as their most preferred game category to play in the future, with 35% of gamers acknowledging that they have increased their time spent gaming in the last 12 months.

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What drives paying gamers to make purchases?

The report highlights that 64% of paying gamers make in-app purchases, followed by subscription payments at 57%. 59% of payers have started paying for games in the last 12 months. The trend further shows that 50% of paying gamers are willing to pay for casual games, followed by 48% for mid-core and 39% for hyper-casual and RMG. Though 45% of paying gamers are incentivized by the potential to make money, willingness to pay is also driven by new content/levels (43%) and better in-game items (44%).

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