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Animated, Interactive Packaging – Platform Launches

A ground-breaking technology that transforms regular product packaging into interactive digitally enabled packaging launched, opening the doors for brands to engage consumers via their products.

The platform, called Displai, uses augmented reality and smartphone technology to activate a hyper-realistic experience, where product packaging seemingly comes to life right in front of consumers’ eyes.

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HOW IT WORKS.

Consumers scan product packaging with their smartphone, activating an augmented reality overlay, which can present information, animate packaging, add clickable links, holograms, and more.

The virtual experience appears as if it was part of the packaging when viewed through a smartphone. The concept is like Facebook filters, which enables users to change the appearance of their faces, overlaying an augmented reality mask.

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According to Dave Chaffey, from Displai, the ground-breaking platform transforms existing products into digital touchpoints, which offers product marketers and packaging specialists an exciting new way to engage consumers.

“We’re thrilled to launch Displai – it’s an exciting opportunity to build more value into the product experience. And it’s an absolute showstopper for consumers.”

“People are amazed. The product they’re holding in their hands is coming to life – animating, becoming interactive. It’s fascinating. You can see people’s responses – their jaw’s literally drop.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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