OptimizeRx and Melinta Therapeutics Present Third Annual Innovate4Outcomes(R) Healthcare Design Thinking-Inspired Event

OptimizeRx Corp (the “Company”) a leading provider of point-of-care technology solutions helping patients start and stay on therapy,announced the third annual Innovate4Outcomes event co-sponsored by Melinta Therapeutics. This virtual event will take place on December 1, 2022. The sponsors are inviting participation from healthcare providers, pharmaceutical and medical technology manufacturers, healthcare marketing and advertising agencies, and others in the life sciences industry.
Innovate4Outcomes is a design-thinking, half-day event that brings together those interested in cross-industry collaboration to brainstorm potential pathways to reduce the threat of systemic healthcare challenges in the US. This year’s challenge has been identified by the World Health Organization as one of the ten most pressing current global health challenges: Antimicrobial Resistance (AMR). AMR has many facets which are aggravated by siloed care delivery pathways and social issues, among them treatment resistance, challenges in developing new therapies, provider education and health equity. A recent study published in The Lancet estimated that there were approximately 5 million global deaths associated with bacterial AMR in 2019, in addition to numerous other harmful impacts on human health and longevity.

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“We’re delighted to co-sponsor this event with OptimizeRx,” said Matthew Balogh, Head of Digital Marketing, Melinta Therapeutics. “AMR is a far-reaching health concern that will require new thinking to address, and Innnovate4Outcomes allows the healthcare community to come together and leverage their own varied backgrounds and experiences to add to the conversation.”
On the day of the event, registrants will be divided into teams and will learn which of three systemic healthcare challenges related to AMR they will be assigned. Six teams, two for each challenge, will work together to envision future approaches to this significant health concern. Teams will then pitch their ideas to a panel of judges, and OptimizeRx will invest in the winning concept with the aim of creating a business case for further development.

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“Our annual design-thinking in healthcare event, Innovate4Outcomes, speaks to the visionary approach we take every day in working with our industry colleagues to improve therapy awareness, access, and adherence for patients,” said Maria Cipicchio, SVP of Marketing and Communications, OptimizeRx. “Global health challenges like AMR take creative approaches to problem-solving, and we hold this annual event to envision a better future state of healthcare. We’re delighted to be in a position this year to allow the opportunity to extend ongoing support to investigate whether we can bring the winning idea to life.”
The event is free, and invitations are required for event access.

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