6sense and Bombora Expand Partnership to Deliver the Deepest Level of Buyer Insights, Data, and Orchestration to Account-Based Sellers and Marketers

By AIT News Desk On Jul 8, 2021

6sense continues to lead the RevTech Revolution by providing customers with expanded access to account-based data and insights

6sense, the leading artificial intelligence (AI) based account engagement platform, announced that it has expanded its partnership with Bombora, the leading B2B intent data provider, to provide Bombora’s Company Surge® Intent data to all 6sense platform customers as part of their subscription. These customers can now use Bombora intent data to create dynamic audience segments for their account-based strategies, refine their 6sense predictive models, and provide additional intent data to sellers within the 6sense Sales Intelligence module. 6sense and Bombora Expand Partnership to Deliver the Deepest Level of Buyer Insights, Data, and Orchestration

Customers that have activated Bombora intent alongside 6sense’s native intent report increases in the number of in-market accounts identified as well as higher conversion rates from 6sense’s patented buying stage predictions to pipeline opportunities.

“We leverage both 6sense and Bombora intent data in our predictive buying stage model within 6sense, and overlay additional filter criteria like intent topics and keywords to understand which accounts to engage and what they’re most interested in,” said Casey Carey, CMO at Kazoo. “With the combined solution we’ve increased the number of in-market accounts identified by 15%, seen a 20% increase in accounts converting from the predicted Purchase stage to pipeline opportunity, and increased our lead-to-win rate by 14%, which is game changing.”

Accelerating new opportunities for customers sits at the heart of this expanded partnership. Bombora’s intent data is sourced from a proprietary cooperative of 4,000+ B2B websites, and its patented data science methodology identifies when businesses show buyer intent for a product or service. “6sense is a leader in orchestration and data for account-based sales and marketing teams” said Erik Matlick, Founder and CEO at Bombora. “Now, 6sense is our exclusive partner for activating an embedded offering of Bombora Company Surge® data into a predictive model. The combined solution gives customers accurate predictive account intelligence and actionable recommendations, so they can better focus on and engage their top accounts with messages that are relevant to buyer interests and their predicted journey stages.”

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The combined 6sense and Bombora solutions produce a full-funnel predictive analytics engine fueled by robust, curated B2B data coverage. Bombora Company Surge® adds a unique, consent-based intent signal to 6sense’s already powerful intent capabilities and predictive models. The addition of Company Surge® to 6sense can result in more in-market target accounts identified, increased predictive accuracy of which accounts will turn into customers, and actionable recommendations for creating relevant engagement.

“6sense is delivering on its promise to bring the RevTech Revolution to its customers by synthesizing multiple enhanced data sources and turning them into clear and actionable recommendations that drive better account-based sales and marketing results,” said Viral Bajaria, CTO and Co-founder of 6sense. “Together, 6sense and Bombora deliver the most complete view of B2B buyer behavior in the market, and our patented AI-based models can leverage both data sources to predict which accounts sales and marketing should prioritize.”

The Bombora Company Surge – 6sense@ Kickstart Package is available to 6sense customers at no additional charge, giving access to a sample of Bombora’s data and the combined solutions without a separate subscription. Expanded Company Surge Intent data and a joint-customer success team are part of an upgrade via an exclusive Bombora – 6sense Expansion Package purchased from Bombora.