Acoustic Forges Alliance With KPMG To Deliver Consistent, Personalized Marketing Across Channels

Alliance offering between KPMG Marketing Consulting and Acoustic offers customers a customizable, scalable, modern marketing approach to marketing automation, campaign management, content management, personalization, journey programs, and behavioral analytics

Acoustic, an open and independent marketing cloud and analytics provider, announced that it has entered an alliance with KPMG. This new alliance will provide KPMG Marketing Consulting and Acoustic Marketing Cloud customers with enhanced implementation support in their pursuit of providing their own end consumers with personalized, cross-channel experiences.

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Acoustic Marketing Cloud is a powerful and easy-to-use product suite that enables marketers to develop a deep understanding of customer behavior that in turn enables brands to build a loyal following, drive revenue, and boost engagement. An omnichannel marketing platform, it enables marketers to activate, accelerate, and optimize highly personalized customer journeys.

Acoustic Marketing Cloud offers:

• An easy-to-use, centralized interface for executing multichannel campaigns
• A program that builds personalized conversations across an individual’s journey based on behavior and preferences for every customer
• Automated support for ongoing, recurring, and triggered campaigns and programs
• Built-in content management to store, templatize, and distribute content
• A consolidated dashboard for campaign performance
• An open, integrated worldview which allows marketers to select their “best fit” integrations

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With this new alliance, KPMG will provide valuable consulting services to support and enhance Acoustic Marketing Cloud, ensuring that it is tailored to an individual marketer’s unique needs and requirements. These services include discovery prior to implementation, configuration based upon each customer’s specific goals and influencing factors, and campaign builds and migrations.

“This alliance is a ‘win-win’ for our joint customers,” said Ryan Doubet, Managing Director, Marketing Technology Consulting at KPMG. “We’re thrilled to work with Acoustic to empower marketers at some of the world’s leading brands, making it simple and seamless to create highly personalized, effective customer journeys.”

“Acoustic is proud to provide our Marketing Cloud customers with access to the premier implementation and consulting services that KPMG offers,” said Dennis Self, CEO at Acoustic. “We’re enthusiastic about this partnership and look forward to working closely with KPMG.”

KPMG and Acoustic’s offerings will help marketers to increase conversions, strengthen retention, and ultimately drive revenue. At the same time, this combination of leading MarTech with leading consulting services will allow joint customers to centralize digital data collection, gain insight into customer and prospect behavior, and simplify the overall marketer experience.

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