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AdAdapted Expands Executive Team To Build Out New Business Units And Offerings

Alison O’Keefe and Joshua Sukenic join AdAdapted to focus on business expansion initiatives, including the company’s recently-launched self-managed solution, AdAdapted Direct, as well as growth of strategic retail partnerships

AdAdapted, the leading Shopping List Marketing and insights platform for CPG brands, agencies, and retailers, announced it has hired Joshua Sukenic as VP and general manager of AdAdapted Direct and Alison O’Keefe as general manager of retail partnershipsAdAdapted, the leading Shopping List Marketing and insights platform for CPG brands, agencies, and retailers, announced it has hired Joshua Sukenic as VP and general manager of AdAdapted Direct and Alison O’Keefe as general manager of retail partnerships. The addition of Sukenic and O’Keefe highlight AdAdapted’s continued emphasis on expanding into new business verticals and further diversifying its offerings for CPG brands, agencies and retailers.

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“AdAdapted Direct and strategic retail partnerships are two key priorities for us in 2022 and beyond,” said Mike Pedersen, co-founder and CEO, AdAdapted. “We are excited to have Josh and Alison join our executive team to lead these initiatives and drive continued company growth.”

Joshua Sukenic, VP and GM, AdAdapted Direct
As VP and GM of AdAdapted Direct, Sukenic will lead the product roadmap and the operational aspects of AdAdapted Direct, an on-demand, self-managed advertising solution built to make consumer marketing easy and accessible for businesses of all sizes. Sukenic’s leadership will bring together a high-performing team for Direct that will help emerging CPG grocery retailers and their agencies scale and get in front of more shoppers using the easiest, most flexible self-service platform available.

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Since the launch of AdAdapted Direct in September, Sukenic’s AdAdapted Direct team has seen great success with customer usage and results. Sukenic has led the team to release new features of the solution, including new ad creative and template options that allow customers to easily build their own creative using AdAdapted Direct.

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“AdAdapted Direct offers a highly valuable and differentiated solution for small and emerging CPG brands, making it easier than ever for businesses to target verified shoppers and get their branded products onto shopping lists and into shopping carts,” said Sukenic. “I’m proud to be leading the charge for AdAdapted Direct and empowering brands to run campaigns that fit their budget while providing control, flexibility and agility.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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