AI-Powered Fundraising Company, Wisely, Have Joined Frontier Marketing to Bring Further Depth and Nuance to Donor Management

Frontier Marketing is plugging the power of artificial intelligence (AI) into its mission to serve charities that have a vision for fundraising growth.

Technology and staff from the AI-powered fundraising company, Wisely, have joined Frontier to bring further depth and nuance to donor management. With real-time insights, Wisely’s software analyzes donor databases and suggests which donors to connect with—who will give, how much, and when.

“Our goal is to help the many charities who want to grow their mid-level giving programs to identify and develop future major gift donors,” says Wes Moon, co-founder of Wisely. “Frontier is already a leading fundraising agency. I’m excited to bring Wisely’s proprietary AI prediction engine to them, and by extension, their clients.”

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Frontier has identified Wisely as a systemic solution to providing clients with sustainable and predictable growth. The analytical capabilities of the new team members and AI technology are expected to bring significant benefits to both current and future clients.

“With access to advanced donor intelligence tools, Frontier will help their clients secure more donations than they ever have before,” says Moon. “I personally believe that together we will create a lasting impact in the nonprofit sector.”

Wisely’s AI technology is known as machine learning, one of the most common types of AI being developed in the for-profit world today. By rapidly analyzing large amounts of data, machine learning technology is able to make predictions and recommendations by identifying subtle patterns and anomalies. Where humans may be overwhelmed by the scope of data, machine learning thrives. This technological development is a powerhouse that allows Wisely’s AI to take the guesswork out of finding prospects.

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Frontier’s executive director, Derek Weiss, expects to see compounding benefits from the addition of Wisely, “Our ability to deliver value for our current and future clients will increase exponentially, both now and into the future. We’re thrilled to begin to apply this technology to meet our client’s fundraising needs and challenges.”

In addition to the AI technology, Wisely team members will bolster Frontier’s already impressive data team.

“As Wisely members join the Frontier team, our clients will benefit from the deep knowledge and insights of Wisely’s predictive software and machine learning,” Weiss explains. “Frontier has always stood out for how we deliver value through data-driven fundraising.”

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