Alaskan Salmon Opens Direct-to-Consumer Waitlist Access to Copper River King Salmon Season
New e-commerce business disrupts the industry to sustainably catch, process and ship wild-caught fish direct-from-the-dock
Alaskan Salmon becomes one of the only online providers in the world to offer direct-to-consumer waitlist access to the prized Copper River king salmon season, available May – September.
Consumers can pre-order rare Alaskan salmon online that most people have not tried outside of a Michelin-starred experience or sushi restaurant setting. Customers can choose one of two options: a five-pound Copper River king salmon box averaging 13-15 fillets at $75 per pound ($375); and sockeye salmon at $50 per pound ($250) with a maximum order of two boxes.
In 2016, Alaskan Salmon began as an e-commerce company specializing in Copper River salmon. Founded by a native Alaskan, Kyle Lee developed a new career path post-college after recognizing the disconnect in the quality of salmon in the states. Each year, he sells out attracting the attention of Michelin-starred chefs, restaurants and popular fish markets.
As COVID-19 accelerated the adoption of online grocery shopping and spiked demand for sustainable seafood, Alaskan Salmon removes the middlemen and eliminates the lengthy supply chain to catch, process and ship wild-caught Copper River salmon directly to customers.
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“We are proud to create newfound access to consumers that provides the highest quality Copper River salmon, supports fishermen and lets the public cook a premium salmon at home,” Founder Kyle Lee said. “There’s a huge gap in the market to be able to supply seafood directly and educate consumers on how they can sustainably support the industry and, in return, put incredible, wild-caught salmon on the dinner table.”
Copper River king salmon is recognized as the “king of kings” with its rich, buttery texture and one of the highest Omega-3 fat content. Sourced from the 300-mile Copper River, the salmon require more fat storage to fuel their upstream journey against a seven mph current. Copper River is home to three species of wild salmon (king, sockeye and coho), and Alaskan Salmon will offer all species based on availability.
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