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Attentive Named BigCommerce Preferred Partner

Attentive, a leading text message marketing platform, announced it has been named BigCommerce’s Preferred SMS-first Partner, providing more than 60,000 BigCommerce customers access to Attentive’s text messaging platform. Additionally, BigCommerce customers can now seamlessly deploy the Attentive tag through the BigCommerce extension. Attentive’s app is available through the BigCommerce App Marketplace.

Attentive’s custom built integration will allow BigCommerce merchants to seamlessly deploy the Attentive tag into their extension, removing the requirement for them to build a custom implementation. Merchants can easily design and send targeted mobile messages and optimized campaigns with A/B testing and time zone targeting, measure metrics to see what’s working and automatically send customers in-the-moment messages that are triggered by their shopping and purchase behavior.

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“We are thrilled to bring this integration to BigCommerce merchants and provide them the ability to send personalized text messages to their customers at scale, without the need for extra technology resources,” said Allison Kelly, VP of partnerships at Attentive. “Being an SMS-first platform allows us to build a product that can be used by merchants of all sizes, and we look forward to working with more BigCommerce companies.”

“Our partnership with Attentive further illustrates our commitment to providing merchants access to the highest-caliber technologies and service providers available in the industry,” said Russell Klein, chief commercial officer at BigCommerce. “Attentive shares our desire to help merchants sell more and grow faster to maximize success, and we look forward to working together to mutually support customers.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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