Audax Private Equity announced it has completed a strategic growth investment in Integrate.com, Inc., a leader in B2B Precision Demand Marketing, an emerging category that helps B2B marketers develop omnichannel demand strategies and drive marketing ROI. Financial terms of the transaction were not disclosed.
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Integrate connects data, channels, technology, and team members to create intelligent buyer and account journeys and deliver Precision Demand Marketing at scale. Its core offering, the Demand Acceleration Platform (“DAP”), centralizes, connects, and elevates multichannel B2B buying experiences to help accelerate demand and convert leads to revenue. In 2021, Integrate’s B2B marketing customers processed over 14.5 million marketable and compliant leads through their governance engine.
“We look forward to partnering with Audax and continuing our momentum following this exceptional year of growth,” said Jeremy Bloom, co-founder and CEO of Integrate. “We believe Audax’ expertise and track record of building value will position us well to capitalize on the sizeable and growing core market opportunity, as well as adjacent verticals and geographic expansion opportunities. We are thrilled to have Audax’ support as we continue to develop our product set and grow our customer base.”
“Integrate’s differentiated SaaS-based workflow product provides unique value by replacing the expensive need for an in-house or agency-based, labor-intensive solution,” said Tim Mack, Managing Director at Audax. “With companies allocating more of their marketing budgets to digital channels, Integrate offers demonstrable ROI for their customers, making them an essential partner to their customer base. We’re excited to work with Jeremy and the rest of the Integrate team to help support the Company’s further growth and value creation.”
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“Integrate’s solution helps B2B marketers solve complex challenges across a variety of demand generation channels. By helping to power account-based, buyer-driven omnichannel marketing strategies, the platform has proven itself to be an invaluable resource for some of the world’s largest marketers,” said Iveshu Bhatia, Managing Director at Audax. “We’re excited to partner with Jeremy and the Integrate team in their next phase of growth.”
Ropes & Gray served as legal counsel to Audax and Goodwin Proctor served as legal counsel to Integrate. Integrate was advised by BrightTower, a New York based investment banking firm focused on software, information, and technology enabled services.
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