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BIGtoken Launches, Giving Consumers More Power Over Their Data

BIGtoken, built by SRAX, Inc., a permission-first consumer data management platform, released a new website,, to enable consumers to limit the information that is collected and stored from their devices and browsers.

The launch of this site aligns with the company’s mission to provide everyone on the Internet choice, transparency, and compensation for their digital data.

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“Transparency, choice, and clear value exchange are BIGtoken’s operating principles. These principles are the foundation of privacy by design digital products,” said Kristoffer Nelson, co-founder of BIGtoken. “Too much of our digital experience remains unclear and serves as a bright light to the community, empowering consumers towards greater awareness and choice. We’re thrilled to provide this tool and to continue furthering the BIGtoken mission.”

“Consumers’ increased demands for privacy and the data regulations that have followed in their wake are core challenges in today’s data economy,” said Ivan Lozano, head of product at BIGtoken. “Only platforms that respect and empower privacy will earn the trust and consent of consumers in this increasingly challenging market. BIGtoken was created with respect for consumer privacy and transparency at its core. We launched as part of that commitment and are eager to see its impact.”

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