Bounteous Appoints Sheena Banton As Senior Vice President, Customer Marketing And Jillian Tate As Senior Vice President, Media

Alums from AutoNation and OMD USA will grow integrated Marketing Services practice to drive clients’ digital transformation programs

Bounteous, a leading insights-driven digital experience consultancy,  announced the appointments of two senior executives to lead the next phase of its rapidly growing Marketing Services practice. The news comes on the heels of New Mountain Capital’s investment in Bounteous as the company continues to break year-over-year revenue and team growth records, fueled by client demand for its unique Co-Innovation offering.

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The Marketing Services practice empowers Bounteous’ global roster of brands to activate the talent, technology, and data it takes to reach and retain customers. The department has grown exponentially, increasing team headcount by 67 percent in the past year alone.

“From day one, Bounteous’ laser focus on talent and culture has played a huge role in our remarkable growth and innovation,” said Mike Brown, Chief Client Officer at Bounteous. “We are thrilled to welcome two brilliant individuals who are committed to transforming our clients’ digital experiences by activating first-party data to increase market share and build long-tenured brand loyalty.”

Sheena Banton brings more than 17 years of experience driving brand growth through marketing innovation and data-driven, multi-channel strategies at Fortune 500 brands. As SVP, Customer Marketing at Bounteous, Banton will lead marketing strategy, activation, and conversion rate optimization for clients across organic channels including social media, SEO, digital messaging, and web content. Most recently, Banton served as VP of Marketing at AutoNation, the largest automotive retailer in the U.S., where she oversaw customer experience and innovation.

“Bounteous understands that clients’ business challenges are multifaceted and solutions must be multifaceted as well,” Banton said. “I am eager to solve our clients’ most difficult marketing challenges and create 360-degree experiences that are at the nucleus of everything that today’s organizations strive for.”

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Jillian Tate also brings over 17 years of experience crafting and implementing audience-first campaigns. As SVP, Media at Bounteous, she will help clients take advantage of the full spectrum of marketing technology for holistic media initiatives including search, social and programmatic as well as OTT, CTV and other emerging channels. Previously, Tate was an executive director at OMD, the media services division of Omnicom, overseeing hundreds of millions of dollars of digital media spend annually across Google, Facebook, Amazon, and more on behalf of clients across a wide range of industries.

“It’s never been more critical or difficult for businesses to ensure they are reaching the right audiences in the right place at the right time,” said Tate. “I’m looking forward to leveraging Bounteous’ unparalleled technological foundation and powerful Co-Innovation model to create customer-centric, screen-agnostic campaigns at scale.”

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