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Clearbit Launches Deeper Company Intelligence and New Features to Engage Website Visitors

Clearbit, a leader in marketing intelligence software for B2B organizations, announced significant updates to its real-time data platform, enabling marketing, sales and operations teams to boost customer acquisition and conversion by revealing more of their hidden pipeline. Clearbit’s deeper and richer contact data, coupled with new platform features, provides teams with a better understanding of who their customers are – and more power to activate that data instantly at key customer touch points across the entire digital funnel.

“Clearbit helps today’s fastest-growing companies compete and win by providing a full picture of their digital funnel, and enabling them to apply real-time intelligence at the most critical moments,” said Andrew O’Neal, Clearbit’s Chief Product Officer. “With our data and platform, we’re uniquely positioned to help teams not only identify their engaged prospects, but also apply the precise targeting and personalization that could mean the difference between a conversion and a missed opportunity.”

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Powered by Clearbit’s Reveal and Enrichment capabilities, the Clearbit platform gives B2B teams the full picture about every company in their target market – and on their website – unlocking the true potential of their funnel. By applying that intelligence to better identify, engage and connect with prospects, more than 1,500 go-to-market teams use Clearbit to improve Acquisition, Conversion and Operations across their stack.

Through a combination of machine learning and aggregation, Clearbit is constantly improving its data breadth, depth and accuracy. The new data enhancements announced today will provide deeper contact data for over 100 million contacts and 25% greater contact coverage. Combined with Clearbit’s global view of every company with a website, this gives B2B teams the precise, real-time intelligence they need to confidently target and tailor email campaigns and outbound sales for customer acquisition.

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Clearbit Reveal, Clearbit’s identity solution, instantly identifies website visitors to enable content personalization, tailored sales engagement, action alerts and more. With the combination of Clearbit’s newly enhanced Enrichment data and Clearbit Reveal, teams can:

  • Identify “hidden pipeline” on their website, even before a form is filled
  • Instantly alert sales teams when VIP prospects land on the site
  • Use engaged web visitor information to improve B2B ad targeting
  • Sync visitor activity back to CRM and marketing automation platforms

“From a conversion point of view, Clearbit helps solve the relevance problem at the source. It helps us prioritize the best kinds of leads, even before lead capture happens, and take them through the best conversion process,” said Shri Mithran, Sr. Marketing Manager, Chargebee. “Our focus on relevance and personalization helps us create those ‘wow’ moments for current and prospective customers, right from the first touchpoint.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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