Collaboration Is King: How Webinars Can Continue to Connect Businesses

With widespread COVID-19-related restrictions being lifted from countries all around the world, many workforces have had to accept that working in a hybrid environment is something that can’t be overlooked. 

In recent weeks and months, online collaboration and virtual coworking have become even more vital, so businesses are looking to step up their current platforms. With the functionality to invite multiple guest speakers to live streams now a major benefit to the daily activities within a company, great video communication is an expectation, with the ability to collaborate with customers all over the world at the heart of what platforms need to offer.

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Video as a visual format is becoming increasingly important in the professional workspace. It can be used for both internal communication and connecting with potential business partners. All different types of industries are now able to work together through the use of video collaboration tools.

More than video

Technology has enabled us to collaborate with global employees and customers. But, there has been a rise in general fatigue with connecting and commuting over the internet. It’s now more important than ever for businesses to use and identify solutions that are as close to in-person meetings as possible. For example, businesses are now using broadcasting tools to host meetings.

Webinars have advanced dramatically over the past few years and have become a much bigger tool than simply sharing a personal video. With this type of communication tool being economically effective, it’s a win-win for internal and external stakeholders.

Of course, as companies, determining the success of a major presentation is measured by the number of attendees. With the ability to live stream webinars, businesses can reach maximum attendance or viewings as platforms are being shared on a global scale. In fact, hosting virtually can increase engagement due to the technology being used and platforms can now offer chat rooms and other interactive tools. Virtual events can also help your participants and audience as they can invest less time and money in visiting a presentation in person.

We’re now in a digital age where content can be shared on a global scale, so businesses can reach a much larger audience. There isn’t any easier and more effective way to get directly in front of employees and customers with your message than with webinars. Mainly, webinars can help companies broadcast live events on a global scale – from town hall meetings to new business messaging. This type of technology means that people can come together seamlessly, in thousands, to work, create and innovate. Adding multiple guest speakers can also provide more credibility and value to these events as it includes more people in the conversation.

Supporting your revenue stream

There’s common thinking that once a live stream has finished, it has instantly disappeared. This is more likely to happen with physical events. Broadcasting to customers and employees is not just a great way to engage with audience members, but it is also a key marketing tool that can encourage future collaborations.

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Video content is becoming more frequent in sales and marketing departments as videos can be used to deliver sales pitches and other related materials. Brands are now able to stream product reveals and launches, which adds an interactive element to its distant customers. With marketing, video plays a role in both paid and organic strategies on a range of streaming platforms. It can also support lead generation and introduce new clients to services. 

Live streams that are recorded can be reused and repurposed by marketeers, and then shared widely.

For example, they can be used as success stories in an upcoming conference or event or to be used on social media for sales material. Businesses can also upload footage to YouTube and Instagram to create more awareness and provide increased exposure to the brand.

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The majority of large broadcasting events rely on funding from advertising and sponsorships, so using webinar platforms and collaborating with other businesses can be a great way to improve revenue streams. For example, businesses can come together and showcase their company throughout the event or speak during the live broadcast with multiple guest speakers.

Remote presenting can be challenging for a number of reasons, so it’s essential to get it right. The level of importance of having an easy-to-use platform, having the facility to collaborate with multiple guest speakers and allowing users to share feedback and ideas will be what the future holds for those working remotely. To create the best experience for viewers and contributors far and wide, businesses must offer a collaborative platform for both employees and customers that is accessible, reliable and can take away the challenges of hybrid working, all while enhancing the experiences for users around the world.

[To share your insights with us, please write to sghosh@martechseries.com]