Cured Launches Next Evolution Of Its Digital Marketing & CRM Platform To Improve Healthcare Consumer Journeys

Cured announces the launch of the next evolution of its digital marketing and customer relationship management (CRM) platform built for healthcare, further enabling the company to deliver on its mission to bring care full circle. These platform advancements empower healthcare organizations to build unparalleled relationships with new customers and existing patients.

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In healthcare, consumer journeys are unique, full of complexity, fraught with compliance hurdles, and can substantially influence health outcomes. With a deep understanding of the industry, Cured enables organizations to bring consumer relationships and experience to the forefront of healthcare.

We help you connect the right people to the right care

Expanded propensity scores library & dynamic audiences

At Cured, we use machine learning techniques to develop and deploy a powerful library of propensity scores. Propensity scoring models use first and, when needed, third-party data to identify healthcare consumers that are most likely to engage with and take action on a given service or procedure. These models span specialties from cardiology to orthopedics to cover various services.

In practice, propensity scoring allows you to precisely generate audience segmentation for service line-focused Curations, our pre-built campaigns. For example, a cardiology propensity score generates the audience for cardiac screenings across the existing patient base.

To make targeting consumers even easier, we introduced Dynamic Audiences. Dynamic Audiences allow users to create and select segments that run in real-time to allow audience generation at the time of send based on engagement with active or past sends (e.g., opens, clicks) and any available contact information (e.g. zip code, status). Enabling you to create follow-up sends easily for many combinations of historical interactions.

We give you the insights you need to succeed

Enhanced Insights for contacts

Our platform includes a robust suite of in-application dashboarding and analytics capabilities, known as Insights, which provide easy access to metrics and performance across Curations. Most recently, we have enhanced contact visibility to give healthcare organizations the data needed to segment and tailor their messaging. From geography-specific heat maps to data on a channel, time and hour of the day, browser, and engagement, we give you the tools that are essential to gain a holistic view of relationships through the healthcare journey.

We create interactions that drive outcomes

Increased Curations library

By combining the power of our propensity scores, insights, and dynamic audiences, healthcare organizations can target consumers with specific and personalized content that is proven to convert. Our Curations library contains  80+ pre-built campaigns with tailored content that’s relevant to healthcare consumers at specific points in the lifecycle so you can hit the ground running. Curations focus on acquisition and retention strategies that drive the most value to healthcare organizations and their consumers. Some of our latest include:

• Front Door Services – Identify new patients to your organization through web forms, urgent care and ER visits, telehealth appointments to establish a primary and preventative care relationship
• Employee & Provider Engagement – Send consistent messaging to employees and in-network and referring clinicians about the value provided by your organization, its culture, and related offerings to support improved employee attrition, new clinician recruiting, and referral patterns
• Preventative Care and Wellness – Leverage propensity models to engage applicable patients in preventative screenings; read a related success story from UCHealth

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We put your compliance and security needs at the core of our platform

Announcing SOC 2 Type 1

Our customers consistently struggle with finding secure and compliant solutions to help them solve their most pressing challenges. Healthcare organizations want to communicate with their customers just like other industries, but privacy and regulatory compliance can be a significant hurdle to achieving better engagement. Because of that, we have built our platform with compliance in mind from the ground up.

And now, we have achieved SOC 2 Type 1 attestation, affirming our commitment to the highest level of security and compliance and putting us at the forefront of digital marketing and CRM platforms for healthcare. SOC 2 compliance is a component of the American Institute of Certified Public Accountants American Institute of CPAs (AICPA)’s Service Organization Control (SOC) reporting platform. Its goal is to ensure systems are in place to enforce security, availability, processing integrity, confidentiality, and privacy of customer data. SOC 2 is a technical audit and verification that comprehensive information security policies and procedures are written and followed.

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 [To share your insights with us, please write to sghosh@martechseries.com]