E Source Energy AdVision Helps Utilities Craft Compelling, Award-Winning Ad Campaigns

E Source is thrilled to announce the release of the newly redesigned E Source Energy AdVision. It’s easier than ever for members of the E Source Residential Marketing Service, Business Marketing Service, and Corporate Communications Service to search for and view more than 6,700 utility advertisements housed in the online tool.

The power of Energy AdVision lies in the depth and breadth of the database; it allows users to examine ads for all types of utility products, programs, and services. Members can view campaign details, including strategy, creative, goals, and metrics to benchmark against their own work and identify areas of strength and improvement. Within each ad profile, users can view a description of the campaign and the supporting details:

• Media types used
• Campaign strategy
• Ad placement
• Target audience
• How results were tracked
• Overall results

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With the relaunch of Energy AdVision, E Source is now accepting campaign submissions year-round through a streamlined process, allowing utilities to submit, edit, and view their ads at their convenience. Previously, the submission window was limited to once a year. Now E Source will consider all campaigns for the annual E Source Utility Ad Awards Contest, regardless of when ads are submitted during the year.

The upgraded design and improved interface allow members to effectively search and filter the large database of utility ads. Users can narrow their search in the database by target audience, utility, ad type, program type, focus, and state or province.

“As the only database of utility ads in the industry, we recognize how important this tool is to the marketing and communications professionals who subscribe to our services,” says Jessica Bailis, solution director for marketing and communications at E Source. “I’m excited about the changes that made the tool easier to navigate and more searchable. I also think our members will appreciate how simple it is to submit new campaigns.”

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